Skip to content
Company Analysis

Apple Inc. AAPL

A comprehensive view of key metrics, scores, and financial health for Apple Inc.

Overview of Apple Inc.

AAPL NMS
Technology Consumer Electronics Mega Cap
Apple Inc. (AAPL), is a Mega Cap company, in the Consumer Electronics industry, last closed at $260.83, about 79.3% overvalued vs fair value, +20.2% 1Y return, placing in the top 10% of its sector.
$260.83
0.37%
As of March 10, 2026
Previous close • Vol 90d: 20.8%
52-Week Range
Market Cap
$3.83T
Enterprise Value
$3.88T
Overall Score
View breakdown
Overall
Growth
Good
Profitability
Excellent
Health
Fair
Efficiency
Good
Valuation
Good
Growth
Good
Profitability
Excellent
Health
Fair
Efficiency
Good
Valuation
Good
Completeness: 82%
Confidence: 89%
Updated: Mar 8
Top Beats

Quick Facts

Website https://www.apple.com
HQ Cupertino, CA
Employees 150,000
Fiscal year Sep 30

Next Events

Earnings Apr 30 Estimated

Fair Value Snapshot

Bear Base Bull
$49
$54
$60
Current: $260.83 -79% vs base

Engine Room Money Flow™

Mega Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$416.2B
6.4%%
Gross Profit
$195.2B
8%%
Operating Income
$133.1B
8%%
Net Income
$112.0B
19.5%%
Operating Cash Flow
$111.5B
-5.7%%
Free Cash Flow
$98.8B
-9.2%%
Financing Activities
$-114.6B
Net Change in Cash
$6.0B
854.5%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio
88.2%
Good

FCF / Net Income - measures how well earnings convert to cash

Operating Cash Flow Margin
26.8%
Excellent

OCF / Revenue - cash profitability from operations

Reinvestment Rate
11.4%
Excellent

CapEx / OCF - how much cash is reinvested

Free Cash Flow Margin
23.7%
Excellent

FCF / Revenue - ultimate cash margin available to owners

Free Cash Flow Yield
2.58%
Poor

FCF / Market Cap - yield for equity holders

Owner's Pocket - Capital Allocation

Total Returned to Shareholders

Combined dividends, buybacks, and debt reduction

$114.6B
116.0% of FCF
Dividends
$15.4B
% of FCF 15.6%
Buybacks
$90.7B
% of FCF 91.8%
Debt Paydown
$8.5B
% of FCF 8.6%

Where It Leaks

Cash Flow Health some concerns
Moderate efficiency issues detected. Review active leaks below for improvement areas.
2
Active Leaks
0/2
Improving
1
High Impact
0
Critical
Key Insights

Key concerns identified: Dividend/Buyback Overreach

Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating Apple Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
94
/100
Strong
Scores based on quantitative metrics and qualitative factors

Click labels to expand details

Pricing Power

Strong
100

Ability to maintain or raise prices without losing volume

KEY SIGNALS
Margin Level Margin Stability
STRENGTHS
  • Margins Consistently Above Peers Gross margin at 0.5% (top 0.0%) and operating margin at 0.3% (top 0.0%) indicate strong pricing power.
  • Margins Stable Across Cycles Operating margin volatility is low (stability score 1.00), demonstrating pricing resilience across cycles.

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

Generic Industrial / Default vs Industry Peers 100% Coverage
Trade-Off Triangle Visualization A ternary plot showing AAPL's balance between Growth (26.8%), Profitability (43.3%), and Safety (29.9%). Growth 27% Safety 30% Profitability 43%

Click axes to expand details. Marker shows current allocation.

Loading 3-year trend analysis...

Growth

59th percentile vs peers
60
Key Signals
Rev Growth YoY 6.4% 58p Revenue CAGR 3Y 1.8% 67p EPS Growth YoY 22.7% 61p EPS CAGR 3Y 6.9% 50p TSR 9.7% 58p
Strengths
  • Interest Coverage Ratio in top 20% of peers (29.06, 91th percentile)
  • D/E Ratio in top 20% of peers (1.34, 91th percentile)
  • Superior capital returns - 3 return metrics above peer median
Risks

No significant risks identified for this axis.

Two Futures

Scenario-based fair value ranges for Apple Inc..

User assumptions applied -
Loading valuation model...
Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

  • Recently listed companies (IPOs, SPACs)
  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
Loading parameters...
Adjust the sliders above to explore different valuation scenarios.
Bear
-
- - -
- upside
-
Base
-
- - -
- upside
-
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
Actions & Info