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Company Analysis

Apple Inc. AAPL

A comprehensive view of key metrics, scores, and financial health for Apple Inc.

Overview of Apple Inc.

AAPL NMS
Technology Consumer Electronics Framework: General Corporate Mega Cap
Apple Inc. (AAPL), is a Mega Cap company, in the Consumer Electronics industry, last closed at $347.73, about 84.4% overvalued vs fair value, +32.3% 1Y return, placing in the top 10% of its sector.
Metrics P/E 34.1× Rev Growth 6.4% ROE 171.4% Gross Margin 46.9% Div Yield 0.41%
USD 347.73
-0.14%
(Delayed)
• Vol 90d: 27.8%
52-Week Range
Market Cap
$5.07T
Enterprise Value
$5.12T
Overall Score
View breakdown
Overall
Growth
Good
Profitability
Excellent
Health
Fair
Efficiency
Fair
Valuation
Good
Growth
Good
Profitability
Excellent
Health
Fair
Efficiency
Fair
Valuation
Good
Completeness: 100%
Confidence: 95%
Updated: Oct 24
Top Beats

Quick Facts

Website https://www.apple.com
HQ Cupertino, CA
Employees 150,000
Fiscal year Sep 30

Next Events

Earnings Nov 2 Call: Nov 2

Fair Value Snapshot

Bear Base Bull
$49
$54
$60
Current: $347.73 -84% vs base

Engine Room Money Flow™

Mega Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$416.2B
6.4%%
Gross Profit
$195.2B
8%%
Operating Income
$133.1B
8%%
Net Income
$112.0B
19.5%%
Operating Cash Flow
$111.5B
-5.7%%
Free Cash Flow
$98.8B
-9.2%%
Financing Activities
-$114.6B
Net Change in Cash
$6.0B
854.5%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio FY2025
88.2%
Good

Operating Cash Flow / Net Income

FCF / Net Income - measures how well earnings convert to cash

Operating Cash Flow Margin FY2025
26.8%
Excellent

Operating Cash Flow / Revenue

OCF / Revenue - cash profitability from operations

Reinvestment Rate
11.4%
Excellent

CapEx / OCF - how much cash is reinvested

Free Cash Flow Margin FY2025
23.7%
Excellent

Free Cash Flow / Revenue

FCF / Revenue - ultimate cash margin available to owners

Free Cash Flow Yield
1.95%
Poor

FCF / Market Cap - yield for equity holders

Owner's Pocket - Capital Allocation

Total Returned to Shareholders

Combined dividends, buybacks, and debt reduction

$114.6B
116.0% of FCF
Dividends
$15.4B
% of FCF 15.6%
Buybacks
$90.7B
% of FCF 91.8%
Debt Paydown
$8.5B
% of FCF 8.6%

Where It Leaks

Cash Flow Health some concerns
Moderate efficiency issues detected. Review active leaks below for improvement areas.
2
Active Leaks
0/2
Improving
1
High Impact
0
Critical
Key Insights

Key concerns identified: Dividend/Buyback Overreach

Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating Apple Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
84
/100
Strong
Scores based on quantitative metrics and qualitative factors
Full moat analysis

Key strengths

  • Margins Consistently Above Peers Gross margin at 46.9% (top 0%) and operating margin at 32.0% (top 0%) indicate strong pricing power.
  • Margins Stable Across Cycles Operating margin volatility is low (stability score 1.00), demonstrating pricing resilience across cycles.

Key risks

  • Liquidity Concerns Liquidity is concerning (score 0.29), raising questions about short-term obligations.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

Select any axis label to open that defense below.

Pricing Power

Strong
100

Ability to maintain or raise prices without losing volume

Key signals
Margin Level 100/100
Operating Margin
32.0% vs -11.6% median P100
Gross Profit Margin
46.9% vs 18.7% median P100
Margin Stability 100/100
Operating Margin
— vs 11.1% median
STRENGTHS
  • Margins Consistently Above Peers Gross margin at 46.9% (top 0%) and operating margin at 32.0% (top 0%) indicate strong pricing power.
  • Margins Stable Across Cycles Operating margin volatility is low (stability score 1.00), demonstrating pricing resilience across cycles.

Ability to deliver products/services at lower cost than competitors

Key signals
OpEx Control 100/100
Operating Margin
32.0% vs -11.6% median P100
SG&A Efficiency 94/100
SG&A / Revenue
6.6% vs 42.8% median P94
STRENGTHS
  • Cost Leadership Position Operating margin at 100.0th percentile with strong OpEx control demonstrates cost leadership.
  • Operating Expense Control OpEx growth is controlled (score 1.00), demonstrating operating leverage.

Customer loyalty, switching costs, recurring revenue

Key signals
Revenue Stability 75/100
Rev Growth YoY
— vs 21.1% median
Cash Reliability 100/100
FCF Margin
23.7% vs -10.1% median P100
Operating Cash Flow Margin
26.8% vs -9.9% median P100
STRENGTHS
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.75), suggesting sticky customer base.
  • Cash Generation Consistent Cash generation is consistent (score 1.00), indicating reliable business model.

Returns on invested capital; how well the company deploys capital

Key signals
ROIC vs WACC Spread 94/100
ROE
171.4% vs -12.4% median P94
ROIC
64.8% vs -8.1% median P94
Return Durability 38/100
ROE
— vs 24.1% median
STRENGTHS
  • ROIC Sustainably Above Peers ROIC at 93.8th percentile exceeds peers and WACC, demonstrating superior capital allocation.

Financial strength, debt serviceability, ability to weather downturns

Key signals
Debt Serviceability 66/100
Net Debt/EBITDA
0.43x vs -0.91x median P38
Interest Coverage Ratio
29.06 vs -11.25 median P94
Liquidity Buffer 29/100
Current Ratio
0.89x vs 1.43x median P29
Cash Generation 100/100
FCF Margin
23.7% vs -10.1% median P100
Operating Cash Flow Margin
26.8% vs -9.9% median P100
STRENGTHS
  • Consistent Cash Generation Cash generation is strong and consistent (score 1.00).
RISKS
  • Liquidity Concerns Liquidity is concerning (score 0.29), raising questions about short-term obligations.

Market share, brand strength, distribution network

Key signals
Profitability at Scale 100/100
Operating Margin
32.0% vs -11.6% median P100
Gross Profit Margin
46.9% vs 18.7% median P100
Operating Leverage 76/100
Operating Margin
— vs -3.3% median
STRENGTHS
  • Scale Supporting Profitability Profitability at scale is strong (score 1.00), demonstrating competitive advantages.
  • Operating Leverage in Effect Operating leverage is evident (score 0.76), with margins expanding over time.

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

vs Industry Peers 100% Coverage
Trade-Off Triangle Visualization A ternary plot showing AAPL's balance between Growth (27.8%), Profitability (46.5%), and Safety (25.7%). Growth 28% Safety 26% Profitability 46%

Click axes to expand details. Marker shows current allocation.

Loading 3-year trend analysis...

Growth

55th percentile vs peers
56
Key Signals
Rev Growth YoY 6.4% 58p EPS Growth YoY 22.7% 60p Revenue CAGR 3Y 1.8% 45p EPS CAGR 3Y 6.9% 58p TSR 9.7% 58p
Strengths
  • Interest Coverage Ratio in top 20% of peers (29.06, 89th percentile)
  • Superior capital returns - 3 return metrics above peer median
  • ROIC in top 20% of peers (64.8%, 97th percentile)
  • Operating Margin in top 20% of peers (32.0%, 96th percentile)
Risks

No significant risks identified for this axis.

Two Futures

Scenario-based fair value ranges for Apple Inc..

User assumptions applied -
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This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

  • Recently listed companies (IPOs, SPACs)
  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
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