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Company Analysis

Direct Digital Holdings, Inc. DRCT

A comprehensive view of key metrics, scores, and financial health for Direct Digital Holdings, Inc.

Overview of Direct Digital Holdings, Inc.

DRCT NCM
Communication Services Advertising Agencies Micro Cap
Direct Digital Holdings, Inc. (DRCT), is a Micro Cap company, in the Advertising Agencies industry, last closed at $0.98, about 5493.9% undervalued vs fair value, -97.8% 1Y return, ranked 151/261 in sector.
$0.98
-0.10%
As of March 13, 2026
Previous close • Vol 90d: 197.0%
52-Week Range
Market Cap
$2.55M
Enterprise Value
$18.31M
Overall Score
Scores locked

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Top Beats

Quick Facts

Website https://www.directdigitalholdi...
HQ Houston, TX
Employees 79
Fiscal year Dec 31

Next Events

No upcoming events available.

Fair Value Snapshot

Bear Base Bull
$49
$55
$62
Current: $0.98 +5494% vs base

Engine Room Money Flow™

Micro Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$62.3M
-60.4%%
Gross Profit
$17.4M
-53.7%%
Operating Income
$-13.2M
-505.6%%
Net Income
$-6.2M
-184.2%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio
139.0%
Excellent

FCF / Net Income - measures how well earnings convert to cash

Locked Metric
-
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Where It Leaks

Cash Flow Health critical
Significant cash flow inefficiencies identified. Multiple high-impact leaks require attention.
2
Active Leaks
0/2
Improving
0
High Impact
2
Critical
Locked Leak
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Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating Direct Digital Holdings, Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
27
/100
Developing
Scores based on quantitative metrics and qualitative factors

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Pricing Power

Developing
33
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For informational purposes only. Not investment advice.

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

Generic Industrial / Default vs Industry Peers 92% Coverage
Trade-Off Triangle Visualization A ternary plot showing DRCT's balance between Growth (32.2%), Profitability (35.2%), and Safety (32.5%). Growth 32% Safety 33% Profitability 35%

Click axes to expand details. Marker shows current allocation.

3-Year Trend Analysis Locked
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Growth

29th percentile vs peers
30
Key Signals
Revenue CAGR 3Y 17.8% 72p Rev Growth YoY -60.4% 9p EPS Growth YoY -12.51 6p
Strengths
  • Net Debt/Ebitda in top 20% of peers (54.63, 94th percentile)
  • Conservative leverage compared to industry peers
Risks
  • Rev Growth Yoy in bottom 20% of peers (-60.4%)
  • Eps Growth Yoy in bottom 20% of peers (-12.51)

Profitability

32th percentile vs peers
32
Key Signals
Strengths
Risks
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Safety

29th percentile vs peers
30
Key Signals
Strengths
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Two Futures

Scenario-based fair value ranges for Direct Digital Holdings, Inc..

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Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

  • Recently listed companies (IPOs, SPACs)
  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
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Bear
-
- - -
- upside
-
Base
$54.82
- - -
+5493.9% vs current
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
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