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Company Analysis

The Honest Company, Inc. HNST

A comprehensive view of key metrics, scores, and financial health for The Honest Company, Inc.

Overview of The Honest Company, Inc.

HNST NMS
Consumer Defensive Household & Personal Products Small Cap
The Honest Company, Inc. (HNST), is a Small Cap company, in the Household & Personal Products industry, last closed at $2.74, about 62.8% undervalued vs fair value, -46.8% 1Y return, ranked 191/242 in sector.
$2.74
0.37%
As of March 13, 2026
Previous close • Vol 90d: 84.0%
52-Week Range
Market Cap
$326.18M
Enterprise Value
$241.51M
Overall Score
Scores locked

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Top Beats

Quick Facts

Website https://www.honest.com
HQ Los Angeles, CA
Employees 174
Fiscal year Dec 31

Next Events

Earnings May 6 Estimated

Fair Value Snapshot

Bear Base Bull
$4
$4
$5
Current: $2.74 +63% vs base

Engine Room Money Flow™

Small Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$371.3M
-1.9%%
Gross Profit
$123.8M
-14.4%%
Operating Income
$-18.5M
-191.6%%
Net Income
$-15.7M
-156.1%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio
-6.4%
Poor

FCF / Net Income - measures how well earnings convert to cash

Locked Metric
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Owner's Pocket - Capital Allocation

Total Returned to Shareholders

Combined dividends, buybacks, and debt reduction

$56.0K
5.5% of FCF

Where It Leaks

Cash Flow Health critical
Significant cash flow inefficiencies identified. Multiple high-impact leaks require attention.
5
Active Leaks
3/5
Improving
1
High Impact
3
Critical
Locked Leak
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Locked Leak
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Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating The Honest Company, Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
40
/100
Developing
Scores based on quantitative metrics and qualitative factors

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Pricing Power

Developing
30
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For informational purposes only. Not investment advice.

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

Generic Industrial / Default vs Industry Peers 95% Coverage
Trade-Off Triangle Visualization A ternary plot showing HNST's balance between Growth (47.1%), Profitability (22.3%), and Safety (30.6%). Growth 47% Safety 31% Profitability 22%

Click axes to expand details. Marker shows current allocation.

3-Year Trend Analysis Locked
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Growth

59th percentile vs peers
59
Key Signals
Rev Growth YoY -1.9% 56p Revenue CAGR 3Y 5.8% 65p EPS Growth YoY 85.3% 77p TSR -72.8% 11p
Strengths
  • Current Ratio in top 20% of peers (3.98, 80th percentile)
  • Debt/Fcf Ratio in top 20% of peers (21.50, 86th percentile)
  • Quick Ratio in top 20% of peers (2.56, 80th percentile)
  • Strong liquidity position vs peers
Risks

No significant risks identified for this axis.

Profitability

27th percentile vs peers
28
Key Signals
Strengths
Risks
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Safety

38th percentile vs peers
38
Key Signals
Strengths
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Two Futures

Scenario-based fair value ranges for The Honest Company, Inc..

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Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

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  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
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Bear
-
- - -
- upside
-
Base
$4.46
- - -
+62.8% vs current
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
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