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Company Analysis

Harley-Davidson, Inc. HOG

A comprehensive view of key metrics, scores, and financial health for Harley-Davidson, Inc.

Overview of Harley-Davidson, Inc.

HOG NYQ
Consumer Cyclical Recreational Vehicles Mid Cap
Harley-Davidson, Inc. (HOG), is a Mid Cap company, in the Recreational Vehicles industry, last closed at $17.63, about 253.2% undervalued vs fair value, -31.4% 1Y return, ranked 321/539 in sector.
$17.63
-1.89%
As of March 13, 2026
Previous close • Vol 90d: 34.7%
Market Cap
$2.23B
Enterprise Value
$2.11B
Overall Score
Scores locked

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Top Beats

Quick Facts

Website https://www.harley-davidson.co...
HQ Milwaukee, WI
Employees 5,500
Fiscal year Dec 31

Next Events

No upcoming events available.

Fair Value Snapshot

Bear Base Bull
$55
$62
$70
Current: $17.63 +253% vs base

Engine Room Money Flow™

Mid Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$4.5B
-13.8%%
Gross Profit
$1.4B
-25.2%%
Operating Income
$386.6M
-7.2%%
Net Income
$338.7M
-25.6%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio
256.0%
Excellent

FCF / Net Income - measures how well earnings convert to cash

Locked Metric
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Owner's Pocket - Capital Allocation

Total Returned to Shareholders

Combined dividends, buybacks, and debt reduction

$563.0M
64.9% of FCF

Where It Leaks

Cash Flow Health some concerns
Moderate efficiency issues detected. Review active leaks below for improvement areas.
1
Active Leaks
0/1
Improving
0
High Impact
0
Critical
Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating Harley-Davidson, Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
82
/100
Strong
Scores based on quantitative metrics and qualitative factors

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Pricing Power

Strong
80
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For informational purposes only. Not investment advice.

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

Generic Industrial / Default vs Industry Peers 100% Coverage
Trade-Off Triangle Visualization A ternary plot showing HOG's balance between Growth (21.8%), Profitability (41.5%), and Safety (36.7%). Growth 22% Safety 37% Profitability 41%

Click axes to expand details. Marker shows current allocation.

3-Year Trend Analysis Locked
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Growth

42th percentile vs peers
43
Key Signals
Revenue CAGR 3Y -8.1% 57p EPS CAGR 3Y -6.4% 87p EPS Growth YoY -29.3% 50p Rev Growth YoY -13.8% 14p TSR -29.6% 12p
Strengths
  • Eps Cagr 3Y in top 20% of peers (-6.4%, 87th percentile)
  • Interest Coverage Ratio in top 20% of peers (17.82, 80th percentile)
  • D/E Ratio in top 20% of peers (94.0%, 80th percentile)
  • Superior capital returns - 2 return metrics above peer median
Risks
  • Rev Growth Yoy in bottom 20% of peers (-13.8%)

Profitability

81th percentile vs peers
82
Key Signals
Strengths
Risks
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Safety

72th percentile vs peers
72
Key Signals
Strengths
Safety drilldowns are available to premium members.

Two Futures

Scenario-based fair value ranges for Harley-Davidson, Inc..

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Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

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  • Shell companies or holding companies
  • Companies that haven't filed recent financials
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Bear
-
- - -
- upside
-
Base
$62.27
- - -
+253.2% vs current
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
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