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Company Analysis

Herc Holdings Inc. HRI

A comprehensive view of key metrics, scores, and financial health for Herc Holdings Inc.

Overview of Herc Holdings Inc.

HRI NYQ
Industrials Rental & Leasing Services Mid Cap
Herc Holdings Inc. (HRI), is a Mid Cap company, in the Rental & Leasing Services industry, last closed at $108.91, about 99.5% undervalued vs fair value, -15.1% 1Y return, ranked 353/656 in sector.
$108.91
-1.83%
As of March 13, 2026
Previous close • Vol 90d: 59.9%
52-Week Range
Market Cap
$3.83B
Enterprise Value
$14.94B
Overall Score
Scores locked

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Top Beats

Quick Facts

Website https://ir.hercrentals.com
HQ Bonita Springs, FL
Employees 9,600
Fiscal year Dec 31

Next Events

Earnings Apr 28 Estimated

Fair Value Snapshot

Bear Base Bull
$193
$217
$244
Current: $108.91 +100% vs base

Engine Room Money Flow™

Mid Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$4.4B
29.7%%
Gross Profit
$1.2B
6.7%%
Operating Income
$670.0M
22%%
Net Income
$1.0M
-99.5%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio
16.0x
Excellent

FCF / Net Income - measures how well earnings convert to cash

Locked Metric
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Owner's Pocket - Capital Allocation

Total Returned to Shareholders

Combined dividends, buybacks, and debt reduction

$95.0M
593.8% of FCF

Where It Leaks

Cash Flow Health critical
Significant cash flow inefficiencies identified. Multiple high-impact leaks require attention.
5
Active Leaks
2/5
Improving
1
High Impact
3
Critical
Locked Leak
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Locked Leak
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Locked Leak
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Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating Herc Holdings Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
64
/100
Moderate
Scores based on quantitative metrics and qualitative factors

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Pricing Power

Moderate
62
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Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

Generic Industrial / Default vs Industry Peers 97% Coverage
Trade-Off Triangle Visualization A ternary plot showing HRI's balance between Growth (34.3%), Profitability (34.0%), and Safety (31.7%). Growth 34% Safety 32% Profitability 34%

Click axes to expand details. Marker shows current allocation.

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Growth

63th percentile vs peers
63
Key Signals
Rev Growth YoY 29.7% 77p Revenue CAGR 3Y 16.9% 76p EPS Growth YoY -38.8% 50p EPS CAGR 3Y 0.2% 45p TSR -20.2% 41p
Strengths
  • Superior capital returns - 3 return metrics above peer median
  • Growth above peer median with strong metric coverage (100%)
  • Debt/Fcf Ratio in top 20% of peers (317.00, 96th percentile)
  • Consistently strong margins across 5 metrics
Risks

No significant risks identified for this axis.

Profitability

62th percentile vs peers
63
Key Signals
Strengths
Risks
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Safety

58th percentile vs peers
59
Key Signals
Strengths
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Two Futures

Scenario-based fair value ranges for Herc Holdings Inc..

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Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

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  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
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Bear
-
- - -
- upside
-
Base
$217.27
- - -
+99.5% vs current
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
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