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Company Analysis

MediaAlpha, Inc. MAX

A comprehensive view of key metrics, scores, and financial health for MediaAlpha, Inc.

Overview of MediaAlpha, Inc.

MAX NYQ
Communication Services Internet Content & Information Small Cap
MediaAlpha, Inc. (MAX), is a Small Cap company, in the Internet Content & Information industry, last closed at $9.92, about 436.9% undervalued vs fair value, +3.0% 1Y return, ranked 85/261 in sector.
$9.92
1.85%
As of March 13, 2026
Previous close • Vol 90d: 52.9%
52-Week Range
Market Cap
$635.81M
Enterprise Value
$610.74M
Overall Score
Scores locked

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Top Beats

Quick Facts

Website https://www.mediaalpha.com
HQ Los Angeles, CA
Employees 147
Fiscal year Dec 31

Next Events

Earnings May 6 Estimated

Fair Value Snapshot

Bear Base Bull
$48
$53
$60
Current: $9.92 +437% vs base

Engine Room Money Flow™

Small Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$1.1B
28.8%%
Gross Profit
$167.5M
16.7%%
Operating Income
$78.2M
83.1%%
Net Income
$25.6M
54.1%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio
176.5%
Excellent

FCF / Net Income - measures how well earnings convert to cash

Locked Metric
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Owner's Pocket - Capital Allocation

Total Returned to Shareholders

Combined dividends, buybacks, and debt reduction

$61.0M
135.0% of FCF

Where It Leaks

Cash Flow Health critical
Significant cash flow inefficiencies identified. Multiple high-impact leaks require attention.
4
Active Leaks
1/4
Improving
3
High Impact
1
Critical
Locked Leak
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Locked Leak
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Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating MediaAlpha, Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
46
/100
Developing
Scores based on quantitative metrics and qualitative factors

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Pricing Power

Developing
49
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For informational purposes only. Not investment advice.

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

Software SaaS vs Industry Peers 97% Coverage
Trade-Off Triangle Visualization A ternary plot showing MAX's balance between Growth (43.4%), Profitability (25.9%), and Safety (30.7%). Growth 43% Safety 31% Profitability 26%

Click axes to expand details. Marker shows current allocation.

3-Year Trend Analysis Locked
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Growth

82th percentile vs peers
83
Key Signals
Rev Growth YoY 28.8% 89p Revenue CAGR 3Y 34.4% 85p EPS Growth YoY 1.35 87p TSR -51.7% 45p
Strengths
  • Growth performance in top 20% of peers (percentile: 82)
  • Rev Growth Yoy in top 20% of peers (28.8%, 89th percentile)
  • Revenue Cagr 3Y in top 20% of peers (34.4%, 85th percentile)
  • Eps Growth Yoy in top 20% of peers (1.35, 87th percentile)
  • Roic in top 20% of peers (24.4%, 95th percentile)
Risks

No significant risks identified for this axis.

Profitability

49th percentile vs peers
49
Key Signals
Strengths
Risks
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Safety

58th percentile vs peers
59
Key Signals
Strengths
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Two Futures

Scenario-based fair value ranges for MediaAlpha, Inc..

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Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

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  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
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Bear
-
- - -
- upside
-
Base
$53.26
- - -
+436.9% vs current
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
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