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Company Analysis

Purple Innovation, Inc. PRPL

A comprehensive view of key metrics, scores, and financial health for Purple Innovation, Inc.

Overview of Purple Innovation, Inc.

PRPL NMS
Consumer Cyclical Furnishings, Fixtures & Appliances Micro Cap
Purple Innovation, Inc. (PRPL), is a Micro Cap company, in the Furnishings, Fixtures & Appliances industry, last closed at $0.71, about 647.9% undervalued vs fair value, -16.7% 1Y return, ranked 388/539 in sector.
$0.71
-2.08%
As of March 13, 2026
Previous close • Vol 90d: 64.3%
52-Week Range
Market Cap
$76.80M
Enterprise Value
$244.55M
Overall Score
Scores locked

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Top Beats

Quick Facts

Website https://investors.purple.com
HQ Lehi, UT
Employees 1,200
Fiscal year Dec 31

Next Events

Earnings Mar 12 Estimated

Fair Value Snapshot

Bear Base Bull
$4
$5
$6
Current: $0.71 +648% vs base

Engine Room Money Flow™

Micro Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$487.9M
-4.4%%
Gross Profit
$181.1M
5.4%%
Operating Income
$-72.2M
32.4%%
Net Income
$-97.9M
18.9%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio
25.9%
Poor

FCF / Net Income - measures how well earnings convert to cash

Locked Metric
-
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Where It Leaks

Cash Flow Health critical
Significant cash flow inefficiencies identified. Multiple high-impact leaks require attention.
2
Active Leaks
1/2
Improving
0
High Impact
2
Critical
Locked Leak
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Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating Purple Innovation, Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
20
/100
Weak
Scores based on quantitative metrics and qualitative factors

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Pricing Power

Weak
25
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Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

Generic Industrial / Default vs Industry Peers 95% Coverage
Trade-Off Triangle Visualization A ternary plot showing PRPL's balance between Growth (41.8%), Profitability (19.9%), and Safety (38.3%). Growth 42% Safety 38% Profitability 20%

Click axes to expand details. Marker shows current allocation.

3-Year Trend Analysis Locked
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Growth

36th percentile vs peers
36
Key Signals
Rev Growth YoY -4.4% 41p EPS Growth YoY 21.5% 60p Revenue CAGR 3Y -12.4% 22p TSR -94.8% 5p
Strengths
  • D/E Ratio in top 20% of peers (7.83, 96th percentile)
  • Conservative leverage compared to industry peers
Risks

No significant risks identified for this axis.

Profitability

17th percentile vs peers
17
Key Signals
Strengths
Risks
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Safety

33th percentile vs peers
33
Key Signals
Strengths
Safety drilldowns are available to premium members.

Two Futures

Scenario-based fair value ranges for Purple Innovation, Inc..

Loading valuation model...
Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

  • Recently listed companies (IPOs, SPACs)
  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
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Bear
-
- - -
- upside
-
Base
$5.31
- - -
+647.9% vs current
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
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