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Company Analysis

Rocky Brands, Inc. RCKY

A comprehensive view of key metrics, scores, and financial health for Rocky Brands, Inc.

Overview of Rocky Brands, Inc.

RCKY NMS
Consumer Cyclical Footwear & Accessories Small Cap
Rocky Brands, Inc. (RCKY), is a Small Cap company, in the Footwear & Accessories industry, last closed at $42.62, about 132.9% undervalued vs fair value, +131.0% 1Y return, ranked 364/539 in sector.
$42.62
-2.98%
As of March 13, 2026
Previous close • Vol 90d: 62.2%
52-Week Range
Market Cap
$328.00M
Enterprise Value
$447.74M
Overall Score
Scores locked

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Top Beats
No strong beats yet

Quick Facts

Website https://www.rockybrands.com
HQ Nelsonville, OH
Employees 2,530
Fiscal year Dec 31

Next Events

No upcoming events available.

Fair Value Snapshot

Bear Base Bull
$87
$99
$112
Current: $42.62 +133% vs base

Engine Room Money Flow™

Small Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$482.0M
6.2%%
Gross Profit
$197.3M
10.2%%
Operating Income
$37.2M
19.7%%
Net Income
$22.3M
95.6%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio
216.0%
Excellent

FCF / Net Income - measures how well earnings convert to cash

Locked Metric
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Owner's Pocket - Capital Allocation

Total Returned to Shareholders

Combined dividends, buybacks, and debt reduction

$132.5M
275.4% of FCF

Where It Leaks

Cash Flow Health critical
Significant cash flow inefficiencies identified. Multiple high-impact leaks require attention.
2
Active Leaks
1/2
Improving
0
High Impact
1
Critical
Locked Leak
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Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating Rocky Brands, Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
54
/100
Moderate
Scores based on quantitative metrics and qualitative factors

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Pricing Power

Strong
75
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For informational purposes only. Not investment advice.

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

Generic Industrial / Default vs Industry Peers 100% Coverage
Trade-Off Triangle Visualization A ternary plot showing RCKY's balance between Growth (29.9%), Profitability (33.9%), and Safety (36.2%). Growth 30% Safety 36% Profitability 34%

Click axes to expand details. Marker shows current allocation.

3-Year Trend Analysis Locked
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Growth

39th percentile vs peers
39
Key Signals
Rev Growth YoY 6.2% 53p EPS Growth YoY 7.8% 41p Revenue CAGR 3Y -7.8% 30p TSR -13.7% 50p EPS CAGR 3Y -18.1% 14p
Strengths
  • Strong liquidity position vs peers
Risks
  • Growth below peer median (percentile: 39)

Profitability

44th percentile vs peers
45
Key Signals
Strengths
Risks
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Safety

47th percentile vs peers
48
Key Signals
Strengths
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Two Futures

Scenario-based fair value ranges for Rocky Brands, Inc..

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Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

  • Recently listed companies (IPOs, SPACs)
  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
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Bear
-
- - -
- upside
-
Base
$99.27
- - -
+132.9% vs current
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
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