Skip to content
Company Analysis

Purple Innovation, Inc. PRPL

A comprehensive view of key metrics, scores, and financial health for Purple Innovation, Inc.

Overview of Purple Innovation, Inc.

PRPL NMS
Consumer Cyclical Furnishings, Fixtures & Appliances Framework: General Corporate Micro Cap
Purple Innovation, Inc. (PRPL), is a Micro Cap company, in the Furnishings, Fixtures & Appliances industry, last closed at $2.87, about 4980.1% undervalued vs fair value, -83.6% 1Y return, ranked 508/548 in sector.
Metrics Rev Growth -3.9% ROE 1083.6% Gross Margin 40.2%
USD 2.87
-4.33%
(Delayed)
• Vol 90d: 114.2%
52-Week Range
Market Cap
$12.51M
Enterprise Value
$116.19M
Overall Score
View breakdown
Overall
Growth
Weak
Profitability
Weak
Health
Weak
Efficiency
Fair
Valuation
Weak
Growth
Weak
Profitability
Weak
Health
Weak
Efficiency
Fair
Valuation
Weak
Completeness: 88%
Confidence: 92%
Updated: Oct 31
Top Beats

Quick Facts

Website https://investors.purple.com
HQ Lehi, UT
Employees 1,200
Fiscal year Dec 31

Next Events

Earnings Nov 4 Call: Nov 4

Fair Value Snapshot

Bear Base Bull
$126
$146
$167
Current: $2.87 +4980% vs base

Engine Room Money Flow™

Micro Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$468.7M
-3.9%%
Gross Profit
$188.6M
4.1%%
Operating Income
-$43.0M
53.3%%
Net Income
-$51.4M
47.5%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio FY2025
82.8%

Operating Cash Flow / Net Income

FCF / Net Income - not meaningful while net income is negative (a near-100% ratio here only reflects cash burn tracking accounting losses, not earnings quality)

Locked Metric
-
Premium
Locked Metric
-
Premium

Where It Leaks

Cash Flow Health critical
Significant cash flow inefficiencies identified. Multiple high-impact leaks require attention.
3
Active Leaks
1/3
Improving
0
High Impact
3
Critical
Locked Leak
Upgrade to view details
Premium
Locked Leak
Upgrade to view details
Premium
Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating Purple Innovation, Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
23
/100
Weak
Scores based on quantitative metrics and qualitative factors
Full moat analysis

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.77), suggesting sticky customer base.

Key risks

  • ROIC Below WACC or Peers ROIC at 10.0th percentile suggests inefficient capital deployment.
  • Elevated Debt Risk Debt serviceability is weak (score 0.22), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

Upgrade to unlock the signals and evidence behind each defense.

Premium access

Unlock full defense analysis

Get key signals, strengths, and risks for every moat dimension.

Upgrade to Premium Unlock all moat defenses and evidence.

Pricing Power

Weak
23
Premium

Signals, strengths and risks for Pricing Power

Premium

Signals, strengths and risks for Cost Advantage

Premium

Signals, strengths and risks for Customer Stickiness

Premium

Signals, strengths and risks for Capital Efficiency

Premium

Signals, strengths and risks for Resilience

Premium

Signals, strengths and risks for Scale & Market Position

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

vs Industry Peers 87% Coverage
Trade-Off Triangle Visualization A ternary plot showing PRPL's balance between Growth (35.3%), Profitability (31.2%), and Safety (33.5%). Growth 35% Safety 34% Profitability 31%

Click axes to expand details. Marker shows current allocation.

3-Year Trend Analysis Locked
Upgrade to unlock the full 3-year trend analysis and deltas.

Growth

32th percentile vs peers
33
Key Signals
EPS Growth YoY 47.9% 71p Rev Growth YoY -3.9% 26p Revenue CAGR 3Y -6.5% 20p TSR -78.5% 3p
Strengths
  • Debt/FCF Ratio in top 20% of peers (-2.61, 85th percentile)
Risks

No significant risks identified for this axis.

Profitability

29th percentile vs peers
29
Key Signals
Strengths
Risks
Premium
Unlock full Profitability drilldowns

See the signal-level drivers and insights behind this axis. Upgrade to reveal the full Trade-Off Ledger.

Upgrade Now

Safety

31th percentile vs peers
31
Key Signals
Strengths
Safety drilldowns are available to premium members.

Two Futures

Scenario-based fair value ranges for Purple Innovation, Inc..

Loading valuation model...
Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

  • Recently listed companies (IPOs, SPACs)
  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
X.X%
X%XX%
X.X%
-XX%XX%
XX.X%
-XX%XX%
Adjust the sliders above to explore different valuation scenarios.
Unlock Premium
Reveal the full Scenario Theatre
See live sliders, narratives, and full Bear/Base/Bull outcomes.
Upgrade Now
Bear
-
- - -
- upside
-
Base
$145.80
- - -
+4980.1% vs current
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
Actions & Info
Send Feedback
Please select a category.
0/1000