ADT Inc. provides security, interactive, and smart home solutions in the United States. It offers burglar and life safety alarms, smart security cameras, smart home automation systems, and video surveillance systems to detect intrusion; control access; sense movement, smoke, fire, carbon monoxide, leaks, temperature, and other environmental conditions and hazards; and address personal medical emergencies, such as injuries or unanticipated …
Full ADT analysis →
Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 80.8% (top 0%) and operating margin at 25.5% (top 0%) indicate strong pricing power.
ROIC Sustainably Above PeersROIC at 80.0th percentile exceeds peers and WACC, demonstrating superior capital allocation.
Key risks
Liquidity ConcernsLiquidity is concerning (score 0.00), raising questions about short-term obligations.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
Upgrade to unlock the signals and evidence behind each defense.
Premium access
Unlock full defense analysis
Get key signals, strengths, and risks for every moat dimension.
ADT Inc. ranks #5 of 27
scored companies in Security & Protection Services by moat score — the top 19%.
The widest moat in the group is NAPCO Security Technologies, In (NSSC)
at 84/100.
Moat scores for companies ranked near ADT in Security & Protection Services
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 74
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 80
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 73
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 45
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 83
· 15% of the moat score
Scale matters only when it converts into economics.
ADT Inc. (ADT) scores 73 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #5 of 27 scored companies in Security & Protection Services, the top 19%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 26 companies in Security & Protection Services. Its strongest defense is Scale & Market Position (83/100) and its weakest is Resilience (45/100).
How does ADT Inc. compare with other Security & Protection Services companies?
ADT Inc. ranks #5 of 27 scored companies in Security & Protection Services by moat score. The widest moat in Security & Protection Services is NAPCO Security Technologies, In (NSSC) at 84/100. The companies ranked closest are Brady Corporation (BRC) at 74 just above it and CompX International Inc. (CIX) at 72 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 26 companies in Security & Protection Services. The defenses are then weighted to produce the overall score out of 100.
Why is ADT Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for ADT Inc.?
The Corporate Default template measures 6 defenses, and ADT scores: Pricing Power (80), Cost Advantage (74), Customer Stickiness (80), Capital Efficiency (73), Resilience (45), Scale & Market Position (83). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
We value your privacy
We use cookies to enhance your browsing experience, analyze site traffic, and personalize content. By clicking 'Accept All', you consent to our use of cookies.
Read our cookie policy
Cookie Preferences
Manage your cookie preferences. Essential cookies are always enabled.