Amer Sports, Inc. AS

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
63/100
Moderate

Ranked against 29 peers in Leisure

About Amer Sports, Inc.

Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which include climbing … Full AS analysis →

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.78), demonstrating pricing resilience across cycles.
  • Scale Supporting Profitability Profitability at scale is strong (score 0.72), demonstrating competitive advantages.

Key risks

  • ROIC Below WACC or Peers ROIC at 0th percentile suggests inefficient capital deployment.
  • Inconsistent Cash Generation Cash generation is inconsistent (score 0.46), indicating operational challenges.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
75
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where AS ranks in Leisure

Amer Sports, Inc. ranks #10 of 30 scored companies in Leisure by moat score — the top 33%. The widest moat in the group is Planet Fitness, Inc. (PLNT) at 76/100.

# Company Moat score Rating
6 Escalade, Incorporated ESCA 68/100 Moderate
7 Madison Square Garden Entertain MSGE 66/100 Moderate
8 Life Time Group Holdings, Inc. LTH 65/100 Moderate
9 Peloton Interactive, Inc. PTON 64/100 Moderate
10 Amer Sports, Inc. AS 63/100 Moderate
11 Connexa Sports Technologies Inc YYAI 63/100 Moderate
12 OneSpaWorld Holdings Limited OSW 58/100 Moderate
13 Xponential Fitness, Inc. XPOF 54/100 Moderate
14 JAKKS Pacific, Inc. JAKK 51/100 Moderate

See every General Corporate company ranked by moat score →

How AS scores on the Corporate Default defenses

Pricing Power

Score 75 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 70 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 69 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 45 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 54 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 70 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding AS's moat

What is Amer Sports, Inc.'s moat score?

Amer Sports, Inc. (AS) scores 63 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #10 of 30 scored companies in Leisure, the top 33%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 29 companies in Leisure. Its strongest defense is Pricing Power (75/100) and its weakest is Capital Efficiency (45/100).

How does Amer Sports, Inc. compare with other Leisure companies?

Amer Sports, Inc. ranks #10 of 30 scored companies in Leisure by moat score. The widest moat in Leisure is Planet Fitness, Inc. (PLNT) at 76/100. The companies ranked closest are Peloton Interactive, Inc. (PTON) at 64 just above it and Connexa Sports Technologies Inc (YYAI) at 63 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 29 companies in Leisure. The defenses are then weighted to produce the overall score out of 100.

Why is Amer Sports, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Amer Sports, Inc.?

The Corporate Default template measures 6 defenses, and AS scores: Pricing Power (75), Cost Advantage (70), Customer Stickiness (69), Capital Efficiency (45), Resilience (54), Scale & Market Position (70). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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