Baosheng Media Group Holdings L BAOS

Competitive advantage analysis · communication-services

Corporate Default
Overall moat score
9/100
Weak

Ranked against 44 peers in Advertising Agencies

About Baosheng Media Group Holdings L

Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and … Full BAOS analysis →

Key risks

  • Commodity Pressure / Weak Differentiation Gross margin at 21.6th percentile with high volatility suggests weak pricing power or commoditized products.
  • Elevated Debt Risk Debt serviceability is weak (score 0.05), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

Upgrade to unlock the signals and evidence behind each defense.

Premium access

Unlock full defense analysis

Get key signals, strengths, and risks for every moat dimension.

Upgrade to Premium Unlock all moat defenses and evidence.

Pricing Power

Weak
5
Premium

Signals, strengths and risks for Pricing Power

Premium

Signals, strengths and risks for Cost Advantage

Premium

Signals, strengths and risks for Customer Stickiness

Premium

Signals, strengths and risks for Capital Efficiency

Premium

Signals, strengths and risks for Resilience

Premium

Signals, strengths and risks for Scale & Market Position

Where BAOS ranks in Advertising Agencies

Baosheng Media Group Holdings L ranks #38 of 45 scored companies in Advertising Agencies by moat score — the top 84%. The widest moat in the group is Glory Star New Media Group Hold (GSMGW) at 83/100.

# Company Moat score Rating
34 Star Fashion Culture Holdings L STFS 18/100 Weak
35 VS Media Holdings Limited VSME 18/100 Weak
36 Direct Digital Holdings, Inc. DRCT 17/100 Weak
37 TuanChe Limited TC 13/100 Weak
38 Baosheng Media Group Holdings L BAOS 9/100 Weak
39 AirNet Technology Inc. ANTE 0/100 Weak
40 Innovid Corp. CTV 0/100 Weak
41 iClick Interactive Asia Group L ICLK 0/100 Weak
42 Interpublic Group of Companies, IPG 0/100 Weak

See every General Corporate company ranked by moat score →

How BAOS scores on the Corporate Default defenses

Pricing Power

Score 5 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 3 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 18 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 14 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 6 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 8 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding BAOS's moat

What is Baosheng Media Group Holdings L's moat score?

Baosheng Media Group Holdings L (BAOS) scores 9 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #38 of 45 scored companies in Advertising Agencies, the top 84%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 44 companies in Advertising Agencies. Its strongest defense is Customer Stickiness (18/100) and its weakest is Cost Advantage (3/100).

How does Baosheng Media Group Holdings L compare with other Advertising Agencies companies?

Baosheng Media Group Holdings L ranks #38 of 45 scored companies in Advertising Agencies by moat score. The widest moat in Advertising Agencies is Glory Star New Media Group Hold (GSMGW) at 83/100. The companies ranked closest are TuanChe Limited (TC) at 13 just above it and AirNet Technology Inc. (ANTE) at 0 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 44 companies in Advertising Agencies. The defenses are then weighted to produce the overall score out of 100.

Why is Baosheng Media Group Holdings L scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Baosheng Media Group Holdings L?

The Corporate Default template measures 6 defenses, and BAOS scores: Pricing Power (5), Cost Advantage (3), Customer Stickiness (18), Capital Efficiency (14), Resilience (6), Scale & Market Position (8). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

Send Feedback
Please select a category.
0/1000