Brunswick Corporation BC

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
48/100
Developing

Ranked against 15 peers in Recreational Vehicles

About Brunswick Corporation

Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury … Full BC analysis →

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.79), suggesting sticky customer base.
  • Cash Generation Consistent Cash generation is consistent (score 0.89), indicating reliable business model.

Key risks

  • ROIC Below WACC or Peers ROIC at 38.5th percentile suggests inefficient capital deployment.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
42
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where BC ranks in Recreational Vehicles

Brunswick Corporation ranks #7 of 16 scored companies in Recreational Vehicles by moat score — the top 44%. The widest moat in the group is LCI Industries (LCII) at 80/100.

# Company Moat score Rating
3 Marine Products Corporation MPX 78/100 Strong
4 Massimo Group MAMO 73/100 Moderate
5 Thor Industries, Inc. THO 66/100 Moderate
6 Winnebago Industries, Inc. WGO 53/100 Moderate
7 Brunswick Corporation BC 48/100 Developing
8 Polaris Inc. PII 44/100 Developing
9 Malibu Boats, Inc. MBUU 40/100 Developing
10 MasterCraft Boat Holdings, Inc. MCFT 40/100 Developing
11 EZGO Technologies Ltd. EZGO 40/100 Developing

See every General Corporate company ranked by moat score →

How BC scores on the Corporate Default defenses

Pricing Power

Score 42 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 44 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 83 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 31 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 41 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 46 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding BC's moat

What is Brunswick Corporation's moat score?

Brunswick Corporation (BC) scores 48 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #7 of 16 scored companies in Recreational Vehicles, the top 44%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 15 companies in Recreational Vehicles. Its strongest defense is Customer Stickiness (83/100) and its weakest is Capital Efficiency (31/100).

How does Brunswick Corporation compare with other Recreational Vehicles companies?

Brunswick Corporation ranks #7 of 16 scored companies in Recreational Vehicles by moat score. The widest moat in Recreational Vehicles is LCI Industries (LCII) at 80/100. The companies ranked closest are Winnebago Industries, Inc. (WGO) at 53 just above it and Polaris Inc. (PII) at 44 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 15 companies in Recreational Vehicles. The defenses are then weighted to produce the overall score out of 100.

Why is Brunswick Corporation scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Brunswick Corporation?

The Corporate Default template measures 6 defenses, and BC scores: Pricing Power (42), Cost Advantage (44), Customer Stickiness (83), Capital Efficiency (31), Resilience (41), Scale & Market Position (46). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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