Brown-Forman Corporation, together with its subsidiaries, manufactures, distills, bottles, imports, exports, markets, and sells a variety of alcohol beverages. It provides spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink cocktails, ready-to-pour products, vodkas, tequilas, gin, brandy, rum, bourbons, and liqueurs. The company offers its products primarily under the Jack Daniel's, Woodford Reserve, Old Forester, Gentleman Jack, Herradura, el Jimador, Fords …
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Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 60.5% (top 0%) and operating margin at 25.5% (top 0%) indicate strong pricing power.
Margins Stable Across CyclesOperating margin volatility is low (stability score 1.00), demonstrating pricing resilience across cycles.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Where BF-A ranks in Beverages - Wineries & Distilleries
Brown Forman Inc ranks #1 of 14
scored companies in Beverages - Wineries & Distilleries by moat score — the top 7%.
That makes it the widest moat in the group.
Moat scores for companies ranked near BF-A in Beverages - Wineries & Distilleries
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 85
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 100
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 80
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 88
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 93
· 15% of the moat score
Scale matters only when it converts into economics.
Brown Forman Inc (BF-A) scores 92 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as strong. It ranks #1 of 14 scored companies in Beverages - Wineries & Distilleries, the top 7%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 13 companies in Beverages - Wineries & Distilleries. Its strongest defense is Pricing Power (100/100) and its weakest is Capital Efficiency (80/100).
How does Brown Forman Inc compare with other Beverages - Wineries & Distilleries companies?
Brown Forman Inc ranks #1 of 14 scored companies in Beverages - Wineries & Distilleries by moat score. That is the widest moat in Beverages - Wineries & Distilleries. The companies ranked closest are Brown Forman Inc (BF-B) at 92 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 13 companies in Beverages - Wineries & Distilleries. The defenses are then weighted to produce the overall score out of 100.
Why is Brown Forman Inc scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Brown Forman Inc?
The Corporate Default template measures 6 defenses, and BF-A scores: Pricing Power (100), Cost Advantage (85), Customer Stickiness (100), Capital Efficiency (80), Resilience (88), Scale & Market Position (93). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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