Brookdale Senior Living Inc. BKD

Competitive advantage analysis · healthcare

Corporate Default
Overall moat score
40/100
Developing

Ranked against 57 peers in Medical Care Facilities

About Brookdale Senior Living Inc.

Brookdale Senior Living Inc. owns, manages, and operates senior living communities in the United States. It operates in three segments: Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRCs). The Independent Living segment owns or leases communities comprising independent and assisted living units in a single community that are primarily designed for middle to upper income … Full BKD analysis →

Key strengths

  • Operating Leverage in Effect Operating leverage is evident (score 0.74), with margins expanding over time.

Key risks

  • ROIC Below WACC or Peers ROIC at 38.5th percentile suggests inefficient capital deployment.
  • Elevated Debt Risk Debt serviceability is weak (score 0.25), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
37
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where BKD ranks in Medical Care Facilities

Brookdale Senior Living Inc. ranks #34 of 58 scored companies in Medical Care Facilities by moat score — the top 59%. The widest moat in the group is Encompass Health Corporation (EHC) at 77/100.

# Company Moat score Rating
30 InnovAge Holding Corp. INNV 44/100 Developing
31 Enhabit, Inc. EHAB 43/100 Developing
32 Astrana Health Inc. ASTH 40/100 Developing
33 Cryo-Cell International, Inc. CCEL 40/100 Developing
34 Brookdale Senior Living Inc. BKD 40/100 Developing
35 The Joint Corp. JYNT 38/100 Developing
36 Sonida Senior Living, Inc. SNDA 37/100 Developing
37 American Oncology Network, Inc. AONC 36/100 Developing
38 American Oncology Network, Inc. AONCW 36/100 Developing

See every General Corporate company ranked by moat score →

How BKD scores on the Corporate Default defenses

Pricing Power

Score 37 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 53 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 47 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 23 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 28 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 57 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding BKD's moat

What is Brookdale Senior Living Inc.'s moat score?

Brookdale Senior Living Inc. (BKD) scores 40 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #34 of 58 scored companies in Medical Care Facilities, the top 59%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 57 companies in Medical Care Facilities. Its strongest defense is Scale & Market Position (57/100) and its weakest is Capital Efficiency (23/100).

How does Brookdale Senior Living Inc. compare with other Medical Care Facilities companies?

Brookdale Senior Living Inc. ranks #34 of 58 scored companies in Medical Care Facilities by moat score. The widest moat in Medical Care Facilities is Encompass Health Corporation (EHC) at 77/100. The companies ranked closest are Cryo-Cell International, Inc. (CCEL) at 40 just above it and The Joint Corp. (JYNT) at 38 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 57 companies in Medical Care Facilities. The defenses are then weighted to produce the overall score out of 100.

Why is Brookdale Senior Living Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Brookdale Senior Living Inc.?

The Corporate Default template measures 6 defenses, and BKD scores: Pricing Power (37), Cost Advantage (53), Customer Stickiness (47), Capital Efficiency (23), Resilience (28), Scale & Market Position (57). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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