Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance …
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Bridgeline Digital, Inc. ranks #137 of 176
scored companies in Software - Infrastructure by moat score — the top 78%.
The widest moat in the group is Palantir Technologies Inc. (PLTR)
at 78/100.
Moat scores for companies ranked near BLIN in Software - Infrastructure
How BLIN scores on the Software & SaaS Specialized defenses
Pricing Power
Score 40
· 20% of the moat score
In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.
Recurring Revenue Stickiness
Score 42
· 18% of the moat score
Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.
Innovation Engine
Score 23
· 16% of the moat score
Software is competed away rather than depreciated, so a vendor that stops investing loses its category.
Cash Scalability
Score 31
· 18% of the moat score
The test of a software business is whether growth eventually stops consuming cash.
Capital Efficiency
Score 29
· 16% of the moat score
A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.
Balance Sheet Resilience
Score 16
· 12% of the moat score
Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.
Bridgeline Digital, Inc. (BLIN) scores 31 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #137 of 176 scored companies in Software - Infrastructure, the top 78%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 175 companies in Software - Infrastructure. Its strongest defense is Recurring Revenue Stickiness (42/100) and its weakest is Balance Sheet Resilience (16/100).
How does Bridgeline Digital, Inc. compare with other Software - Infrastructure companies?
Bridgeline Digital, Inc. ranks #137 of 176 scored companies in Software - Infrastructure by moat score. The widest moat in Software - Infrastructure is Palantir Technologies Inc. (PLTR) at 78/100. The companies ranked closest are Intrusion Inc. (INTZ) at 32 just above it and NextNav Inc. (NN) at 31 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 175 companies in Software - Infrastructure. The defenses are then weighted to produce the overall score out of 100.
Why is Bridgeline Digital, Inc. scored with the Software & SaaS Specialized template?
Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.
Which competitive defenses are measured for Bridgeline Digital, Inc.?
The Software & SaaS Specialized template measures 6 defenses, and BLIN scores: Pricing Power (40), Recurring Revenue Stickiness (42), Innovation Engine (23), Cash Scalability (31), Capital Efficiency (29), Balance Sheet Resilience (16). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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