BRC Inc. BRCC

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
36/100
Developing

Ranked against 72 peers in Packaged Foods

About BRC Inc.

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee and coffee accessories in the United States. The company offers apparels, coffee brewing equipment, ready to drink energy beverages, and outdoor and lifestyle gear products, as well as produces media content. It sells its products through Wholesale, Direct to consumer, and Outpost channels; and e commerce websites. BRC Inc. was … Full BRCC analysis →

Key strengths

  • Operating Leverage in Effect Operating leverage is evident (score 0.80), with margins expanding over time.

Key risks

  • ROIC Below WACC or Peers ROIC at 23.4th percentile suggests inefficient capital deployment.
  • Elevated Debt Risk Debt serviceability is weak (score 0.31), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
31
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where BRCC ranks in Packaged Foods

BRC Inc. ranks #45 of 73 scored companies in Packaged Foods by moat score — the top 62%. The widest moat in the group is McCormick & Company, Incorporat (MKC-V) at 79/100.

# Company Moat score Rating
41 Laird Superfood, Inc. LSF 38/100 Developing
42 Healthy Choice Wellness Corp. HCWC 38/100 Developing
43 Nocera, Inc. NCRA 38/100 Developing
44 Westrock Coffee Company WEST 37/100 Developing
45 BRC Inc. BRCC 36/100 Developing
46 Australian Oilseeds Holdings Li COOTW 36/100 Developing
47 Sow Good Inc. SOWG 36/100 Developing
48 Farmmi, Inc. Ordinary Shares FAMI 35/100 Developing
49 Natural Alternatives Internatio NAII 33/100 Developing

See every General Corporate company ranked by moat score →

How BRCC scores on the Corporate Default defenses

Pricing Power

Score 31 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 36 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 39 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 16 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 36 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 66 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding BRCC's moat

What is BRC Inc.'s moat score?

BRC Inc. (BRCC) scores 36 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #45 of 73 scored companies in Packaged Foods, the top 62%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 72 companies in Packaged Foods. Its strongest defense is Scale & Market Position (66/100) and its weakest is Capital Efficiency (16/100).

How does BRC Inc. compare with other Packaged Foods companies?

BRC Inc. ranks #45 of 73 scored companies in Packaged Foods by moat score. The widest moat in Packaged Foods is McCormick & Company, Incorporat (MKC-V) at 79/100. The companies ranked closest are Westrock Coffee Company (WEST) at 37 just above it and Australian Oilseeds Holdings Li (COOTW) at 36 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 72 companies in Packaged Foods. The defenses are then weighted to produce the overall score out of 100.

Why is BRC Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for BRC Inc.?

The Corporate Default template measures 6 defenses, and BRCC scores: Pricing Power (31), Cost Advantage (36), Customer Stickiness (39), Capital Efficiency (16), Resilience (36), Scale & Market Position (66). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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