Better Choice Company Inc. BTTR

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
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Insufficient data

Ranked against 72 peers in Packaged Foods

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where BTTR ranks in Packaged Foods

Better Choice Company Inc. ranks #69 of 73 scored companies in Packaged Foods by moat score — the top 95%. The widest moat in the group is McCormick & Company, Incorporat (MKC-V) at 79/100.

# Company Moat score Rating
65 Clene Inc. CLNNW 14/100 Weak
66 Clene Inc. CLNN 14/100 Weak
67 Steakholder Foods Ltd. STKH 9/100 Weak
68 BRF S.A. BRFS 0/100 Weak
69 Better Choice Company Inc. BTTR 0/100 Weak
70 ChromaDex Corporation CDXC 0/100 Weak
71 Kellanova K 0/100 Weak
72 WK Kellogg Co KLG 0/100 Weak
73 Lancaster Colony Corporation LANC 0/100 Weak

See every General Corporate company ranked by moat score →

How BTTR scores on the Corporate Default defenses

Pricing Power

Not measurable · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Not measurable · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Not measurable · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Not measurable · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Not measurable · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Not measurable · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding BTTR's moat

What is Better Choice Company Inc.'s moat score?

Better Choice Company Inc. (BTTR) scores 0 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #69 of 73 scored companies in Packaged Foods, the top 95%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 72 companies in Packaged Foods.

How does Better Choice Company Inc. compare with other Packaged Foods companies?

Better Choice Company Inc. ranks #69 of 73 scored companies in Packaged Foods by moat score. The widest moat in Packaged Foods is McCormick & Company, Incorporat (MKC-V) at 79/100. The companies ranked closest are BRF S.A. (BRFS) at 0 just above it and ChromaDex Corporation (CDXC) at 0 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 72 companies in Packaged Foods. The defenses are then weighted to produce the overall score out of 100.

Why is Better Choice Company Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Better Choice Company Inc.?

The Corporate Default template measures 6 defenses, and BTTR scores: Pricing Power (not measurable), Cost Advantage (not measurable), Customer Stickiness (not measurable), Capital Efficiency (not measurable), Resilience (not measurable), Scale & Market Position (not measurable). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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