Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The company offers handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as …
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Competitive advantage assessment
Key strengths
ROIC Sustainably Above PeersROIC at 88.9th percentile exceeds peers and WACC, demonstrating superior capital allocation.
Scale Supporting ProfitabilityProfitability at scale is strong (score 0.76), demonstrating competitive advantages.
Key risks
Revenue Volatility Signals Weak StickinessRevenue volatility is high (stability score 0.24), suggesting weak customer stickiness.
Weak or Negative Cash FlowCash generation is weak (score 0.37), limiting financial flexibility.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Byrna Technologies, Inc. ranks #30 of 80
scored companies in Aerospace & Defense by moat score — the top 38%.
The widest moat in the group is Howmet Aerospace Inc. (HWM)
at 80/100.
Moat scores for companies ranked near BYRN in Aerospace & Defense
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 66
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 32
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 70
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 52
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 79
· 15% of the moat score
Scale matters only when it converts into economics.
Byrna Technologies, Inc. (BYRN) scores 60 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #30 of 80 scored companies in Aerospace & Defense, the top 38%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 79 companies in Aerospace & Defense. Its strongest defense is Scale & Market Position (79/100) and its weakest is Customer Stickiness (32/100).
How does Byrna Technologies, Inc. compare with other Aerospace & Defense companies?
Byrna Technologies, Inc. ranks #30 of 80 scored companies in Aerospace & Defense by moat score. The widest moat in Aerospace & Defense is Howmet Aerospace Inc. (HWM) at 80/100. The companies ranked closest are Astronics Corporation (ATRO) at 60 just above it and AAR Corp. (AIR) at 59 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 79 companies in Aerospace & Defense. The defenses are then weighted to produce the overall score out of 100.
Why is Byrna Technologies, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Byrna Technologies, Inc.?
The Corporate Default template measures 6 defenses, and BYRN scores: Pricing Power (60), Cost Advantage (66), Customer Stickiness (32), Capital Efficiency (70), Resilience (52), Scale & Market Position (79). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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