Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. It operates in three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivered fresh daily branded cabinets and merchandising units within grocery and convenience stores, …
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Competitive advantage assessment
Key risks
ROIC Below WACC or PeersROIC at 10.0th percentile suggests inefficient capital deployment.
Revenue Volatility Signals Weak StickinessRevenue volatility is high (stability score 0.30), suggesting weak customer stickiness.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Krispy Kreme, Inc. ranks #11 of 12
scored companies in Grocery Stores by moat score — the top 92%.
The widest moat in the group is Village Super Market, Inc. (VLGEA)
at 81/100.
Moat scores for companies ranked near DNUT in Grocery Stores
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 40
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 25
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 19
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 11
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 25
· 15% of the moat score
Scale matters only when it converts into economics.
Krispy Kreme, Inc. (DNUT) scores 22 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #11 of 12 scored companies in Grocery Stores, the top 92%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 11 companies in Grocery Stores. Its strongest defense is Cost Advantage (40/100) and its weakest is Resilience (11/100).
How does Krispy Kreme, Inc. compare with other Grocery Stores companies?
Krispy Kreme, Inc. ranks #11 of 12 scored companies in Grocery Stores by moat score. The widest moat in Grocery Stores is Village Super Market, Inc. (VLGEA) at 81/100. The companies ranked closest are Maison Solutions Inc. (MSS) at 22 just above it and Sendas Distribuidora S A (ASAI) at 0 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 11 companies in Grocery Stores. The defenses are then weighted to produce the overall score out of 100.
Why is Krispy Kreme, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Krispy Kreme, Inc.?
The Corporate Default template measures 6 defenses, and DNUT scores: Pricing Power (16), Cost Advantage (40), Customer Stickiness (25), Capital Efficiency (19), Resilience (11), Scale & Market Position (25). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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