Domo, Inc. DOMO

Competitive advantage analysis · technology

Software & SaaS Specialized
Overall moat score
45/100
Developing

Ranked against 263 peers in Software - Application

About Domo, Inc.

Domo, Inc., together with its subsidiaries, operates a cloud-based modern AI and data products platform in North America, Western Europe, Australia, Japan, and India. Its platform digitally connects from the chief executive officer to the frontline employee with the data, systems, and people in an organization, as well as giving them access to real-time data and insights, and allowing them … Full DOMO analysis →

Key strengths

  • Asset-Light Returns Return profile is strong (score 0.94), supporting a capital-efficient model.
  • Consistent Subscription Growth Revenue consistency is strong (score 0.66), pointing to a sticky customer base.

Key risks

  • Weak Product Reinvestment R&D commitment lags peers (score 0.28), weakening the innovation moat.
  • Weak Cash Conversion Cash conversion is weak (score 0.39), limiting evidence of scalable cash generation.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
59
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Recurring Revenue Stickiness

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Signals, strengths and risks for Innovation Engine

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Signals, strengths and risks for Cash Scalability

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Balance Sheet Resilience

Where DOMO ranks in Software - Application

Domo, Inc. ranks #143 of 264 scored companies in Software - Application by moat score — the top 54%. The widest moat in the group is Dave Inc. (DAVE) at 80/100.

# Company Moat score Rating
139 DHI Group, Inc. DHX 46/100 Developing
140 SpringBig Holdings, Inc. SBIG 46/100 Developing
141 SpringBig Holdings, Inc. SBIGW 46/100 Developing
142 Agora, Inc. API 45/100 Developing
143 Domo, Inc. DOMO 45/100 Developing
144 Blend Labs, Inc. BLND 45/100 Developing
145 Intelligent Protection Manageme IPM 45/100 Developing
146 Inuvo, Inc. INUV 44/100 Developing
147 CS Disco, Inc. LAW 44/100 Developing

See every Software & SaaS company ranked by moat score →

How DOMO scores on the Software & SaaS Specialized defenses

Pricing Power

Score 59 · 20% of the moat score

In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.

Recurring Revenue Stickiness

Score 47 · 18% of the moat score

Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.

Innovation Engine

Score 29 · 16% of the moat score

Software is competed away rather than depreciated, so a vendor that stops investing loses its category.

Cash Scalability

Score 38 · 18% of the moat score

The test of a software business is whether growth eventually stops consuming cash.

Capital Efficiency

Score 66 · 16% of the moat score

A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.

Balance Sheet Resilience

Score 24 · 12% of the moat score

Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.

How each Software & SaaS Specialized defense is measured, in full →

Understanding DOMO's moat

What is Domo, Inc.'s moat score?

Domo, Inc. (DOMO) scores 45 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #143 of 264 scored companies in Software - Application, the top 54%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 263 companies in Software - Application. Its strongest defense is Capital Efficiency (66/100) and its weakest is Balance Sheet Resilience (24/100).

How does Domo, Inc. compare with other Software - Application companies?

Domo, Inc. ranks #143 of 264 scored companies in Software - Application by moat score. The widest moat in Software - Application is Dave Inc. (DAVE) at 80/100. The companies ranked closest are Agora, Inc. (API) at 45 just above it and Blend Labs, Inc. (BLND) at 45 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 263 companies in Software - Application. The defenses are then weighted to produce the overall score out of 100.

Why is Domo, Inc. scored with the Software & SaaS Specialized template?

Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.

Which competitive defenses are measured for Domo, Inc.?

The Software & SaaS Specialized template measures 6 defenses, and DOMO scores: Pricing Power (59), Recurring Revenue Stickiness (47), Innovation Engine (29), Cash Scalability (38), Capital Efficiency (66), Balance Sheet Resilience (24). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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