Franklin Financial Services Corporation operates as the bank holding company for Farmers and Merchants Trust Company of Chambersburg that provides commercial, retail banking, and trust services to businesses, individuals, governmental entities in Pennsylvania. It offers various deposit products, including demand deposits, savings, money management accounts, time deposits, and certificates of deposits. The company also provides commercial real estate, construction and …
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Competitive advantage assessment
Key strengths
Diversified Revenue StreamsRevenue diversification is evident (growth stability 0.73).
Key risks
Capital Adequacy ConcernsCapital adequacy is concerning (score 0.11).
Weak Net Interest MarginNet interest margin proxy is weak (score 0.36).
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Franklin Financial Services Cor ranks #198 of 393
scored companies in Banks - Regional by moat score — the top 50%.
The widest moat in the group is 1st Source Corporation (SRCE)
at 86/100.
Moat scores for companies ranked near FRAF in Banks - Regional
A deposit franchise is the cheapest and most valuable thing a bank can own.
Lending Advantage
Score 44
· 18% of the moat score
Lending advantage is the ability to originate loans at attractive spreads without buying that volume with looser credit standards.
Capital Strength
Score 40
· 20% of the moat score
Capital is the buffer between loan losses and insolvency, and it is what regulators judge a bank on first.
Cost Discipline
Score 39
· 16% of the moat score
Banking carries high fixed costs in branches, compliance and technology, so what it costs to run the bank relative to what the bank earns is a genuine competitive variable.
Revenue Diversification
Score 70
· 14% of the moat score
A bank earning everything from net interest income is a leveraged bet on the rate cycle.
Risk Management
Score 47
· 10% of the moat score
Risk management is the defense that only reveals itself late.
What is Franklin Financial Services Cor's moat score?
Franklin Financial Services Cor (FRAF) scores 49 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #198 of 393 scored companies in Banks - Regional, the top 50%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 399 companies in Banks - Regional. Its strongest defense is Revenue Diversification (70/100) and its weakest is Cost Discipline (39/100).
How does Franklin Financial Services Cor compare with other Banks - Regional companies?
Franklin Financial Services Cor ranks #198 of 393 scored companies in Banks - Regional by moat score. The widest moat in Banks - Regional is 1st Source Corporation (SRCE) at 86/100. The companies ranked closest are Community West Bancshares (CWBC) at 50 just above it and Heritage Commerce Corp (HTBK) at 49 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Bank Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 399 companies in Banks - Regional. The defenses are then weighted to produce the overall score out of 100.
Why is Franklin Financial Services Cor scored with the Bank Specialized template?
A bank does not sell a product at a margin. It funds itself, lends at a spread, and books profits that remain an estimate until the loans are actually repaid. That makes the usual margin-and-return questions misleading, so the Bank template scores what really determines a bank's durability: where its funding comes from, what it lends against, how much capital stands behind it, and whether it has been pricing risk honestly.
Which competitive defenses are measured for Franklin Financial Services Cor?
The Bank Specialized template measures 6 defenses, and FRAF scores: Deposit Franchise (59), Lending Advantage (44), Capital Strength (40), Cost Discipline (39), Revenue Diversification (70), Risk Management (47). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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