FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products. It markets …
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Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 38.6% (top 17%) and operating margin at 12.4% (top 6%) indicate strong pricing power.
ROIC Sustainably Above PeersROIC at 78.1th percentile exceeds peers and WACC, demonstrating superior capital allocation.
Key risks
Revenue Volatility Signals Weak StickinessRevenue volatility is high (stability score 0.31), suggesting weak customer stickiness.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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FitLife Brands, Inc. ranks #17 of 73
scored companies in Packaged Foods by moat score — the top 23%.
The widest moat in the group is McCormick & Company, Incorporat (MKC-V)
at 79/100.
Moat scores for companies ranked near FTLF in Packaged Foods
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 73
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 57
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 77
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 58
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 67
· 15% of the moat score
Scale matters only when it converts into economics.
FitLife Brands, Inc. (FTLF) scores 68 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #17 of 73 scored companies in Packaged Foods, the top 23%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 72 companies in Packaged Foods. Its strongest defense is Capital Efficiency (77/100) and its weakest is Customer Stickiness (57/100).
How does FitLife Brands, Inc. compare with other Packaged Foods companies?
FitLife Brands, Inc. ranks #17 of 73 scored companies in Packaged Foods by moat score. The widest moat in Packaged Foods is McCormick & Company, Incorporat (MKC-V) at 79/100. The companies ranked closest are Nomad Foods Limited (NOMD) at 69 just above it and Pilgrim's Pride Corporation (PPC) at 68 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 72 companies in Packaged Foods. The defenses are then weighted to produce the overall score out of 100.
Why is FitLife Brands, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for FitLife Brands, Inc.?
The Corporate Default template measures 6 defenses, and FTLF scores: Pricing Power (76), Cost Advantage (73), Customer Stickiness (57), Capital Efficiency (77), Resilience (58), Scale & Market Position (67). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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