GoPro, Inc. GPRO

Competitive advantage analysis · technology

Corporate Default
Overall moat score
45/100
Developing

Ranked against 18 peers in Consumer Electronics

About GoPro, Inc.

GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO, and MAX cameras; Premium and Premium+ subscription, which are subscription services that include cloud storage for its content; and Quik subscription, a subscription service … Full GPRO analysis →

Key risks

  • ROIC Below WACC or Peers ROIC at 25.0th percentile suggests inefficient capital deployment.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
45
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where GPRO ranks in Consumer Electronics

GoPro, Inc. ranks #10 of 19 scored companies in Consumer Electronics by moat score — the top 53%. The widest moat in the group is Apple Inc. (AAPL) at 84/100.

# Company Moat score Rating
6 LG Display Co, Ltd AMERICAN DEP LPL 62/100 Moderate
7 Fenbo Holdings Limited FEBO 57/100 Moderate
8 Zepp Health Corporation ZEPP 55/100 Moderate
9 Koss Corporation KOSS 54/100 Moderate
10 GoPro, Inc. GPRO 45/100 Developing
11 Emerson Radio Corporation MSN 40/100 Developing
12 Foxx Development Holdings Inc. FOXX 32/100 Developing
13 UTime Limited WTO 32/100 Developing
14 Algorhythm Holdings, Inc. RIME 31/100 Developing

See every General Corporate company ranked by moat score →

How GPRO scores on the Corporate Default defenses

Pricing Power

Score 45 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 61 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 57 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 20 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 54 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 46 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding GPRO's moat

What is GoPro, Inc.'s moat score?

GoPro, Inc. (GPRO) scores 45 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #10 of 19 scored companies in Consumer Electronics, the top 53%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 18 companies in Consumer Electronics. Its strongest defense is Cost Advantage (61/100) and its weakest is Capital Efficiency (20/100).

How does GoPro, Inc. compare with other Consumer Electronics companies?

GoPro, Inc. ranks #10 of 19 scored companies in Consumer Electronics by moat score. The widest moat in Consumer Electronics is Apple Inc. (AAPL) at 84/100. The companies ranked closest are Koss Corporation (KOSS) at 54 just above it and Emerson Radio Corporation (MSN) at 40 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 18 companies in Consumer Electronics. The defenses are then weighted to produce the overall score out of 100.

Why is GoPro, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for GoPro, Inc.?

The Corporate Default template measures 6 defenses, and GPRO scores: Pricing Power (45), Cost Advantage (61), Customer Stickiness (57), Capital Efficiency (20), Resilience (54), Scale & Market Position (46). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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