HOMESTOLIFE LTD HTLM

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
56/100
Moderate

About HOMESTOLIFE LTD

HomesToLife Ltd., a home furniture retailer, offers and sells customized furniture solutions in Singapore. The company is based in Singapore. Full HTLM analysis →

Competitive advantage assessment

Key strengths

  • ROIC Sustainably Above Peers ROIC at 81.6th percentile exceeds peers and WACC, demonstrating superior capital allocation.
  • Strong Interest Coverage & Conservative Leverage Debt serviceability is strong (score 0.79), with robust interest coverage.

Key risks

  • Commodity Pressure / Weak Differentiation Gross margin at 31.4th percentile with high volatility suggests weak pricing power or commoditized products.
  • Revenue Volatility Signals Weak Stickiness Revenue volatility is high (stability score 0.02), suggesting weak customer stickiness.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
46

Where HTLM ranks in Specialty Retail

HOMESTOLIFE LTD ranks #20 of 52 scored companies in Specialty Retail by moat score — the top 38%. The widest moat in the group is Winmark Corporation (WINA) at 83/100.

Moat scores for companies ranked near HTLM in Specialty Retail
# Company Moat score Rating
16 Caseys General Stores, Inc. CASY 61/100 Moderate
17 Dick's Sporting Goods Inc DKS 61/100 Moderate
18 MINISO Group Holding Limited MNSO 60/100 Moderate
19 Murphy USA Inc. MUSA 57/100 Moderate
20 HOMESTOLIFE LTD HTLM 56/100 Moderate
21 RH RH 55/100 Moderate
22 Barnes & Noble Education, Inc BNED 54/100 Moderate
23 Tokyo Lifestyle Co., Ltd. TKLF 54/100 Moderate
24 Savers Value Village, Inc. SVV 53/100 Moderate

See every General Corporate company ranked by moat score →

How HTLM scores on the Corporate Default defenses

Pricing Power

Score 46 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 70 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 36 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 69 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 60 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 57 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding HTLM's moat

What is HOMESTOLIFE LTD's moat score?

HOMESTOLIFE LTD (HTLM) scores 56 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #20 of 52 scored companies in Specialty Retail, the top 38%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 51 companies in Specialty Retail. Its strongest defense is Cost Advantage (70/100) and its weakest is Customer Stickiness (36/100).

How does HOMESTOLIFE LTD compare with other Specialty Retail companies?

HOMESTOLIFE LTD ranks #20 of 52 scored companies in Specialty Retail by moat score. The widest moat in Specialty Retail is Winmark Corporation (WINA) at 83/100. The companies ranked closest are Murphy USA Inc. (MUSA) at 57 just above it and RH (RH) at 55 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 51 companies in Specialty Retail. The defenses are then weighted to produce the overall score out of 100.

Why is HOMESTOLIFE LTD scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for HOMESTOLIFE LTD?

The Corporate Default template measures 6 defenses, and HTLM scores: Pricing Power (46), Cost Advantage (70), Customer Stickiness (36), Capital Efficiency (69), Resilience (60), Scale & Market Position (57). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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