Integral Ad Science Holding Cor IAS

Competitive advantage analysis · communication-services

Corporate Default
Overall moat score
76/100
Strong

Ranked against 44 peers in Advertising Agencies

About Integral Ad Science Holding Cor

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States. The company provides IAS Signal, a cloud-based technology platform enables customers to maximize their ROAS by verifying their ads; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV (CTV), social, display, video, and emerging … Full IAS analysis →

Key strengths

  • Margins Consistently Above Peers Gross margin at 78.5% (top 11%) and operating margin at 11.4% (top 14%) indicate strong pricing power.
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.92), suggesting sticky customer base.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
75
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where IAS ranks in Advertising Agencies

Integral Ad Science Holding Cor ranks #4 of 45 scored companies in Advertising Agencies by moat score — the top 9%. The widest moat in the group is Glory Star New Media Group Hold (GSMGW) at 83/100.

# Company Moat score Rating
1 Glory Star New Media Group Hold GSMGW 83/100 Strong
2 Cheer Holding, Inc. CHR 80/100 Strong
3 Criteo S.A. CRTO 78/100 Strong
4 Integral Ad Science Holding Cor IAS 76/100 Strong
5 Clear Channel Outdoor Holdings, CCO 75/100 Moderate
6 Ziff Davis, Inc. ZD 71/100 Moderate
7 Magnite, Inc. MGNI 69/100 Moderate
8 Nexxen International Ltd. - Ame NEXN 67/100 Moderate
9 Townsquare Media, Inc. TSQ 66/100 Moderate

See every General Corporate company ranked by moat score →

How IAS scores on the Corporate Default defenses

Pricing Power

Score 75 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 67 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 90 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 64 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 76 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 88 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding IAS's moat

What is Integral Ad Science Holding Cor's moat score?

Integral Ad Science Holding Cor (IAS) scores 76 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as strong. It ranks #4 of 45 scored companies in Advertising Agencies, the top 9%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 44 companies in Advertising Agencies. Its strongest defense is Customer Stickiness (90/100) and its weakest is Capital Efficiency (64/100).

How does Integral Ad Science Holding Cor compare with other Advertising Agencies companies?

Integral Ad Science Holding Cor ranks #4 of 45 scored companies in Advertising Agencies by moat score. The widest moat in Advertising Agencies is Glory Star New Media Group Hold (GSMGW) at 83/100. The companies ranked closest are Criteo S.A. (CRTO) at 78 just above it and Clear Channel Outdoor Holdings, (CCO) at 75 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 44 companies in Advertising Agencies. The defenses are then weighted to produce the overall score out of 100.

Why is Integral Ad Science Holding Cor scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Integral Ad Science Holding Cor?

The Corporate Default template measures 6 defenses, and IAS scores: Pricing Power (75), Cost Advantage (67), Customer Stickiness (90), Capital Efficiency (64), Resilience (76), Scale & Market Position (88). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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