Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax. The Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay …
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Competitive advantage assessment
Key strengths
Premium Software MarginsGross margin quality is strong versus peers (score 0.87), consistent with premium software economics.
Revenue Converts Cleanly to CashCash conversion is strong (score 0.98), showing scalable economics.
Key risks
Contracted Demand Looks ThinContracted demand signal is weak (score 0.39), limiting evidence of strong subscription stickiness.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Intuit Inc. ranks #13 of 264
scored companies in Software - Application by moat score — the top 5%.
The widest moat in the group is Dave Inc. (DAVE)
at 80/100.
Moat scores for companies ranked near INTU in Software - Application
How INTU scores on the Software & SaaS Specialized defenses
Pricing Power
Score 88
· 20% of the moat score
In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.
Recurring Revenue Stickiness
Score 56
· 18% of the moat score
Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.
Innovation Engine
Score 66
· 16% of the moat score
Software is competed away rather than depreciated, so a vendor that stops investing loses its category.
Cash Scalability
Score 79
· 18% of the moat score
The test of a software business is whether growth eventually stops consuming cash.
Capital Efficiency
Score 82
· 16% of the moat score
A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.
Balance Sheet Resilience
Score 63
· 12% of the moat score
Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.
Intuit Inc. (INTU) scores 73 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #13 of 264 scored companies in Software - Application, the top 5%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 263 companies in Software - Application. Its strongest defense is Pricing Power (88/100) and its weakest is Recurring Revenue Stickiness (56/100).
How does Intuit Inc. compare with other Software - Application companies?
Intuit Inc. ranks #13 of 264 scored companies in Software - Application by moat score. The widest moat in Software - Application is Dave Inc. (DAVE) at 80/100. The companies ranked closest are Autodesk, Inc. (ADSK) at 73 just above it and Dynatrace, Inc. (DT) at 72 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 263 companies in Software - Application. The defenses are then weighted to produce the overall score out of 100.
Why is Intuit Inc. scored with the Software & SaaS Specialized template?
Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.
Which competitive defenses are measured for Intuit Inc.?
The Software & SaaS Specialized template measures 6 defenses, and INTU scores: Pricing Power (88), Recurring Revenue Stickiness (56), Innovation Engine (66), Cash Scalability (79), Capital Efficiency (82), Balance Sheet Resilience (63). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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