iQIYI, Inc. IQ

Competitive advantage analysis · communication-services

Corporate Default
Overall moat score
47/100
Developing

About iQIYI, Inc.

iQIYI, Inc., through its subsidiaries, provides online entertainment video services in the People's Republic of China. The company offers various products and services, including online video, online games, online literature, comics, and others. It operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content. The company … Full IQ analysis →

Competitive advantage assessment

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.91), suggesting sticky customer base.
  • Operating Leverage in Effect Operating leverage is evident (score 0.82), with margins expanding over time.

Key risks

  • Commodity Pressure / Weak Differentiation Gross margin at 27.7th percentile with high volatility suggests weak pricing power or commoditized products.
  • Liquidity Concerns Liquidity is concerning (score 0.28), raising questions about short-term obligations.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

Upgrade to unlock the signals and evidence behind each defense.

Premium access

Unlock full defense analysis

Get key signals, strengths, and risks for every moat dimension.

Upgrade to Premium Unlock all moat defenses and evidence.

Pricing Power

Developing
31

Where IQ ranks in Entertainment

iQIYI, Inc. ranks #24 of 56 scored companies in Entertainment by moat score — the top 43%. The widest moat in the group is Netflix, Inc. (NFLX) at 85/100.

Moat scores for companies ranked near IQ in Entertainment
# Company Moat score Rating
20 Roku, Inc. ROKU 53/100 Moderate
21 Manchester MANU 52/100 Moderate
22 Adara Acquisition Corp. Redeema AENTW 50/100 Moderate
23 Dave & Buster's Entertainment, PLAY 47/100 Developing
24 iQIYI, Inc. IQ 47/100 Developing
25 HUYA Inc. HUYA 46/100 Developing
26 Warner Bros. Discovery, Inc. - WBD 45/100 Developing
27 Endeavor Group Holdings, Inc. EDR 45/100 Developing
28 Gaia, Inc. GAIA 45/100 Developing

See every General Corporate company ranked by moat score →

How IQ scores on the Corporate Default defenses

Pricing Power

Score 31 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 62 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 65 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 25 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 50 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 56 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding IQ's moat

What is iQIYI, Inc.'s moat score?

iQIYI, Inc. (IQ) scores 47 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #24 of 56 scored companies in Entertainment, the top 43%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 55 companies in Entertainment. Its strongest defense is Customer Stickiness (65/100) and its weakest is Capital Efficiency (25/100).

How does iQIYI, Inc. compare with other Entertainment companies?

iQIYI, Inc. ranks #24 of 56 scored companies in Entertainment by moat score. The widest moat in Entertainment is Netflix, Inc. (NFLX) at 85/100. The companies ranked closest are Dave & Buster's Entertainment, (PLAY) at 47 just above it and HUYA Inc. (HUYA) at 46 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 55 companies in Entertainment. The defenses are then weighted to produce the overall score out of 100.

Why is iQIYI, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for iQIYI, Inc.?

The Corporate Default template measures 6 defenses, and IQ scores: Pricing Power (31), Cost Advantage (62), Customer Stickiness (65), Capital Efficiency (25), Resilience (50), Scale & Market Position (56). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

Send Feedback
Please select a category.
0/1000