KeyCorp operates as the holding company for KeyBank National Association that provides various retail and commercial banking products and services in the United States. It operates in two segments, Consumer Bank and Commercial Bank. The company offers various deposits and investment products; personal finance and financial wellness, lending, student loan refinancing, mortgage and home equity, credit card, treasury, and business …
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Competitive advantage assessment
Key risks
Capital Adequacy ConcernsCapital adequacy is concerning (score 0.38).
Credit Quality ConcernsCredit quality is concerning (asset quality score 0.37).
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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How KEY-PK scores on the Bank Specialized defenses
Deposit Franchise
Score 36
· 22% of the moat score
A deposit franchise is the cheapest and most valuable thing a bank can own.
Lending Advantage
Not measurable
· 18% of the moat score
Lending advantage is the ability to originate loans at attractive spreads without buying that volume with looser credit standards.
Capital Strength
Score 42
· 20% of the moat score
Capital is the buffer between loan losses and insolvency, and it is what regulators judge a bank on first.
Cost Discipline
Not measurable
· 16% of the moat score
Banking carries high fixed costs in branches, compliance and technology, so what it costs to run the bank relative to what the bank earns is a genuine competitive variable.
Revenue Diversification
Score 55
· 14% of the moat score
A bank earning everything from net interest income is a leveraged bet on the rate cycle.
Risk Management
Score 37
· 10% of the moat score
Risk management is the defense that only reveals itself late.
What is KeyCorp Depositary Shares, each's moat score?
KeyCorp Depositary Shares, each (KEY-PK) scores 42 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 399 companies in Banks - Regional. Its strongest defense is Revenue Diversification (55/100) and its weakest is Deposit Franchise (36/100).
How is the moat score calculated?
Each company is scored with an industry-specific template — Bank Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 399 companies in Banks - Regional. The defenses are then weighted to produce the overall score out of 100.
Why is KeyCorp Depositary Shares, each scored with the Bank Specialized template?
A bank does not sell a product at a margin. It funds itself, lends at a spread, and books profits that remain an estimate until the loans are actually repaid. That makes the usual margin-and-return questions misleading, so the Bank template scores what really determines a bank's durability: where its funding comes from, what it lends against, how much capital stands behind it, and whether it has been pricing risk honestly.
Which competitive defenses are measured for KeyCorp Depositary Shares, each?
The Bank Specialized template measures 6 defenses, and KEY-PK scores: Deposit Franchise (36), Lending Advantage (not measurable), Capital Strength (42), Cost Discipline (not measurable), Revenue Diversification (55), Risk Management (37). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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