36Kr Holdings Inc. provides content and business services in the People's Republic of China. It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and enterprise services industries. The company also provides online advertising services; enterprise value-added …
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Competitive advantage assessment
Key strengths
ROIC Sustainably Above PeersROIC at 86.1th percentile exceeds peers and WACC, demonstrating superior capital allocation.
Scale Supporting ProfitabilityProfitability at scale is strong (score 0.72), demonstrating competitive advantages.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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36Kr Holdings Inc. ranks #11 of 45
scored companies in Advertising Agencies by moat score — the top 24%.
The widest moat in the group is Glory Star New Media Group Hold (GSMGW)
at 83/100.
Moat scores for companies ranked near KRKR in Advertising Agencies
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 56
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 66
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 64
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 56
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 76
· 15% of the moat score
Scale matters only when it converts into economics.
36Kr Holdings Inc. (KRKR) scores 62 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #11 of 45 scored companies in Advertising Agencies, the top 24%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 44 companies in Advertising Agencies. Its strongest defense is Scale & Market Position (76/100) and its weakest is Resilience (56/100).
How does 36Kr Holdings Inc. compare with other Advertising Agencies companies?
36Kr Holdings Inc. ranks #11 of 45 scored companies in Advertising Agencies by moat score. The widest moat in Advertising Agencies is Glory Star New Media Group Hold (GSMGW) at 83/100. The companies ranked closest are Stagwell Inc. (STGW) at 63 just above it and QuinStreet, Inc. (QNST) at 61 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 44 companies in Advertising Agencies. The defenses are then weighted to produce the overall score out of 100.
Why is 36Kr Holdings Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for 36Kr Holdings Inc.?
The Corporate Default template measures 6 defenses, and KRKR scores: Pricing Power (57), Cost Advantage (56), Customer Stickiness (66), Capital Efficiency (64), Resilience (56), Scale & Market Position (76). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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