Kronos Worldwide Inc KRO

Competitive advantage analysis · basic-materials

Corporate Default
Overall moat score
32/100
Developing

About Kronos Worldwide Inc

Kronos Worldwide, Inc. produces and markets titanium dioxide pigments (TiO2) in Europe, North America, the Asia Pacific, and internationally. The company offers TiO2 in two crystalline forms comprising rutile and anatase to impart whiteness, brightness, opacity, and durability for various products, including paints, coatings, plastics, paper, fibers, and ceramics, as well as for various specialty products, such as inks, foods, … Full KRO analysis →

Competitive advantage assessment

Key strengths

  • Strong Liquidity Buffer Liquidity position is strong (score 0.67), providing operational cushion.

Key risks

  • Commodity Pressure / Weak Differentiation Gross margin at 14.5th percentile with high volatility suggests weak pricing power or commoditized products.
  • ROIC Below WACC or Peers ROIC at 27.3th percentile suggests inefficient capital deployment.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Weak
24

Where KRO ranks in Specialty Chemicals

Kronos Worldwide Inc ranks #39 of 56 scored companies in Specialty Chemicals by moat score — the top 70%. The widest moat in the group is WD-40 Company (WDFC) at 81/100.

Moat scores for companies ranked near KRO in Specialty Chemicals
# Company Moat score Rating
35 International Flavors & Fragran IFF 35/100 Developing
36 Orion S.A. OEC 35/100 Developing
37 Albemarle Corporation ALB 34/100 Developing
38 LyondellBasell Industries NV LYB 32/100 Developing
39 Kronos Worldwide Inc KRO 32/100 Developing
40 Gevo, Inc. GEVO 30/100 Developing
41 Chemours Company (The) CC 30/100 Developing
42 Westlake Corporation WLK 28/100 Developing
43 Mativ Holdings, Inc. MATV 28/100 Developing

See every General Corporate company ranked by moat score →

How KRO scores on the Corporate Default defenses

Pricing Power

Score 24 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 47 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 39 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 22 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 34 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 28 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding KRO's moat

What is Kronos Worldwide Inc's moat score?

Kronos Worldwide Inc (KRO) scores 32 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #39 of 56 scored companies in Specialty Chemicals, the top 70%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 56 companies in Specialty Chemicals. Its strongest defense is Cost Advantage (47/100) and its weakest is Capital Efficiency (22/100).

How does Kronos Worldwide Inc compare with other Specialty Chemicals companies?

Kronos Worldwide Inc ranks #39 of 56 scored companies in Specialty Chemicals by moat score. The widest moat in Specialty Chemicals is WD-40 Company (WDFC) at 81/100. The companies ranked closest are LyondellBasell Industries NV (LYB) at 32 just above it and Gevo, Inc. (GEVO) at 30 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 56 companies in Specialty Chemicals. The defenses are then weighted to produce the overall score out of 100.

Why is Kronos Worldwide Inc scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Kronos Worldwide Inc?

The Corporate Default template measures 6 defenses, and KRO scores: Pricing Power (24), Cost Advantage (47), Customer Stickiness (39), Capital Efficiency (22), Resilience (34), Scale & Market Position (28). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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