LiveWire Group, Inc. LVWR

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
23/100
Weak

About LiveWire Group, Inc.

LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. The company operates in two segments, Electric Motorcycles and STACYC. It designs and sells electric motorcycles and parts, accessories, and apparel; electric balance bikes for kids; and adult pedal assist electric bikes. The company sells its products to wholesale, independent dealers and retailers, and independent … Full LVWR analysis →

Competitive advantage assessment

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.75), suggesting sticky customer base.
  • Strong Liquidity Buffer Liquidity position is strong (score 1.00), providing operational cushion.

Key risks

  • Commodity Pressure / Weak Differentiation Gross margin at 30.3th percentile with high volatility suggests weak pricing power or commoditized products.
  • ROIC Below WACC or Peers ROIC at 26.7th percentile suggests inefficient capital deployment.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Weak
18

Where LVWR ranks in Auto Manufacturers

LiveWire Group, Inc. ranks #31 of 43 scored companies in Auto Manufacturers by moat score — the top 72%. The widest moat in the group is Ferrari N.V. (RACE) at 90/100.

Moat scores for companies ranked near LVWR in Auto Manufacturers
# Company Moat score Rating
27 Volcon, Inc. VLCN 28/100 Developing
28 Lotus Technology Inc. LOT 27/100 Developing
29 Lotus Technology Inc. Warrants LOTWW 27/100 Developing
30 Thunder Power Holdings, Inc. AIEV 27/100 Developing
31 LiveWire Group, Inc. LVWR 23/100 Weak
32 Lucid Group, Inc. LCID 21/100 Weak
33 Workhorse Group, Inc. WKHS 19/100 Weak
34 Canoo Inc. GOEV 8/100 Weak
35 AYRO, Inc. AYRO 0/100 Weak

See every General Corporate company ranked by moat score →

How LVWR scores on the Corporate Default defenses

Pricing Power

Score 18 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 13 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 37 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 16 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 39 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 15 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding LVWR's moat

What is LiveWire Group, Inc.'s moat score?

LiveWire Group, Inc. (LVWR) scores 23 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #31 of 43 scored companies in Auto Manufacturers, the top 72%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 42 companies in Auto Manufacturers. Its strongest defense is Resilience (39/100) and its weakest is Cost Advantage (13/100).

How does LiveWire Group, Inc. compare with other Auto Manufacturers companies?

LiveWire Group, Inc. ranks #31 of 43 scored companies in Auto Manufacturers by moat score. The widest moat in Auto Manufacturers is Ferrari N.V. (RACE) at 90/100. The companies ranked closest are Thunder Power Holdings, Inc. (AIEV) at 27 just above it and Lucid Group, Inc. (LCID) at 21 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 42 companies in Auto Manufacturers. The defenses are then weighted to produce the overall score out of 100.

Why is LiveWire Group, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for LiveWire Group, Inc.?

The Corporate Default template measures 6 defenses, and LVWR scores: Pricing Power (18), Cost Advantage (13), Customer Stickiness (37), Capital Efficiency (16), Resilience (39), Scale & Market Position (15). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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