Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company provides general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; immune products; cardiovascular products; and …
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Competitive advantage assessment
Key strengths
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.83), demonstrating pricing resilience across cycles.
ROIC Sustainably Above PeersROIC at 82.8th percentile exceeds peers and WACC, demonstrating superior capital allocation.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Nature's Sunshine Products, Inc ranks #12 of 73
scored companies in Packaged Foods by moat score — the top 16%.
The widest moat in the group is McCormick & Company, Incorporat (MKC-V)
at 79/100.
Moat scores for companies ranked near NATR in Packaged Foods
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 42
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 67
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 77
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 80
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 67
· 15% of the moat score
Scale matters only when it converts into economics.
What is Nature's Sunshine Products, Inc's moat score?
Nature's Sunshine Products, Inc (NATR) scores 70 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #12 of 73 scored companies in Packaged Foods, the top 16%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 72 companies in Packaged Foods. Its strongest defense is Pricing Power (80/100) and its weakest is Cost Advantage (42/100).
How does Nature's Sunshine Products, Inc compare with other Packaged Foods companies?
Nature's Sunshine Products, Inc ranks #12 of 73 scored companies in Packaged Foods by moat score. The widest moat in Packaged Foods is McCormick & Company, Incorporat (MKC-V) at 79/100. The companies ranked closest are The Campbell's Company (CPB) at 70 just above it and J & J Snack Foods Corp. (JJSF) at 70 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 72 companies in Packaged Foods. The defenses are then weighted to produce the overall score out of 100.
Why is Nature's Sunshine Products, Inc scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Nature's Sunshine Products, Inc?
The Corporate Default template measures 6 defenses, and NATR scores: Pricing Power (80), Cost Advantage (42), Customer Stickiness (67), Capital Efficiency (77), Resilience (80), Scale & Market Position (67). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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