Potbelly Corporation PBPB

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
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Ranked against 56 peers in Restaurants

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where PBPB ranks in Restaurants

Potbelly Corporation ranks #56 of 57 scored companies in Restaurants by moat score — the top 98%. The widest moat in the group is Yum! Brands, Inc. (YUM) at 83/100.

# Company Moat score Rating
49 FAT Brands Inc. FATBW 21/100 Weak
50 FAT Brands Inc. - 8.25% Series FATBP 20/100 Weak
51 FAT Brands Inc. FAT 20/100 Weak
52 GEN Restaurant Group, Inc. GENK 19/100 Weak
53 Pinstripes Holdings, Inc. PNST 18/100 Weak
54 TH International Limited THCH 18/100 Weak
55 TDH Holdings, Inc. PETZ 17/100 Weak
56 Potbelly Corporation PBPB 0/100 Weak
57 Yoshiharu Global Co. YOSH 0/100 Weak

See every General Corporate company ranked by moat score →

How PBPB scores on the Corporate Default defenses

Pricing Power

Not measurable · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Not measurable · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Not measurable · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Not measurable · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Not measurable · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Not measurable · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding PBPB's moat

What is Potbelly Corporation's moat score?

Potbelly Corporation (PBPB) scores 0 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #56 of 57 scored companies in Restaurants, the top 98%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 56 companies in Restaurants.

How does Potbelly Corporation compare with other Restaurants companies?

Potbelly Corporation ranks #56 of 57 scored companies in Restaurants by moat score. The widest moat in Restaurants is Yum! Brands, Inc. (YUM) at 83/100. The companies ranked closest are TDH Holdings, Inc. (PETZ) at 17 just above it and Yoshiharu Global Co. (YOSH) at 0 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 56 companies in Restaurants. The defenses are then weighted to produce the overall score out of 100.

Why is Potbelly Corporation scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Potbelly Corporation?

The Corporate Default template measures 6 defenses, and PBPB scores: Pricing Power (not measurable), Cost Advantage (not measurable), Customer Stickiness (not measurable), Capital Efficiency (not measurable), Resilience (not measurable), Scale & Market Position (not measurable). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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