Qudian Inc. QD

Competitive advantage analysis · financial-services

Lender Specialized
Overall moat score
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Ranked against 47 peers in Credit Services

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Funding & Return Stability

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Signals, strengths and risks for Funding & Return Stability

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Signals, strengths and risks for Lending Advantage

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Signals, strengths and risks for Capital Strength

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Signals, strengths and risks for Cost Discipline

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Signals, strengths and risks for Revenue Diversification

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Signals, strengths and risks for Risk Management

Where QD ranks in Credit Services

Qudian Inc. ranks #48 of 48 scored companies in Credit Services by moat score — the top 100%. The widest moat in the group is Qifu Technology, Inc (QFIN) at 77/100.

# Company Moat score Rating
40 PRA Group, Inc. PRAA 28/100 Developing
41 Old Market Capital Corporation OMCC 24/100 Weak
42 Senmiao Technology Limited AIHS 23/100 Weak
43 Open Lending Corporation LPRO 22/100 Weak
44 Dunxin Financial Holdings Limit DXF 18/100 Weak
45 LM Funding America, Inc. LMFA 15/100 Weak
46 Discover Financial Services DFS 0/100 Weak
47 Mill City Ventures III, Ltd. MCVT 0/100 Weak
48 Qudian Inc. QD 0/100 Weak

See every Banks & Lenders company ranked by moat score →

How QD scores on the Lender Specialized defenses

Funding & Return Stability

Not measurable · 22% of the moat score

A lender without deposits buys all of its funding, so its first test is whether the business still earns a decent return when that funding gets dearer.

Lending Advantage

Not measurable · 18% of the moat score

Outside banking, a lending advantage usually comes from origination: a channel or a data edge that finds good borrowers more cheaply than rivals, or a niche such as subprime auto, student loans or agency mortgages where experience in underwriting and servicing is hard to copy.

Capital Strength

Not measurable · 20% of the moat score

Without deposit insurance or a central-bank backstop, equity is what keeps a lender in business when its lenders get nervous.

Cost Discipline

Not measurable · 16% of the moat score

Origination, servicing and collections are largely fixed-cost operations, so scale and automation decide how much of the spread survives to the bottom line.

Revenue Diversification

Not measurable · 14% of the moat score

A lender that earns only on the spread of one product is exposed to that product's cycle and to the market that funds it.

Risk Management

Not measurable · 10% of the moat score

Credit losses at a non-bank lender arrive late and all at once, and with borrowed funding they can turn into a liquidity problem in weeks.

How each Lender Specialized defense is measured, in full →

Understanding QD's moat

What is Qudian Inc.'s moat score?

Qudian Inc. (QD) scores 0 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #48 of 48 scored companies in Credit Services, the top 100%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 47 companies in Credit Services.

How does Qudian Inc. compare with other Credit Services companies?

Qudian Inc. ranks #48 of 48 scored companies in Credit Services by moat score. The widest moat in Credit Services is Qifu Technology, Inc (QFIN) at 77/100. The companies ranked closest are Mill City Ventures III, Ltd. (MCVT) at 0 just above it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Lender Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 47 companies in Credit Services. The defenses are then weighted to produce the overall score out of 100.

Why is Qudian Inc. scored with the Lender Specialized template?

Card and instalment lenders, mortgage originators and mortgage REITs make money the way a bank does, by earning more on what they lend than they pay for the money they lend, but they do not take deposits. They borrow in the debt markets instead: securitisations, warehouse lines, repo and bonds, money that has to be refinanced and repriced as rates move. The Lender template scores what decides whether such a business lasts: how well its returns hold up as funding costs change, what it lends against, how much equity stands behind the book, and whether it has been pricing credit honestly.

Which competitive defenses are measured for Qudian Inc.?

The Lender Specialized template measures 6 defenses, and QD scores: Funding & Return Stability (not measurable), Lending Advantage (not measurable), Capital Strength (not measurable), Cost Discipline (not measurable), Revenue Diversification (not measurable), Risk Management (not measurable). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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