RumbleOn, Inc. RMBL

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
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Insufficient data

Ranked against 30 peers in Auto & Truck Dealerships

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where RMBL ranks in Auto & Truck Dealerships

RumbleOn, Inc. ranks #31 of 31 scored companies in Auto & Truck Dealerships by moat score — the top 100%. The widest moat in the group is CarGurus, Inc. (CARG) at 77/100.

# Company Moat score Rating
23 U Power Limited UCAR 27/100 Developing
24 Cango Inc. CANG 25/100 Weak
25 Vroom, Inc. VRMMQ 25/100 Weak
26 Uxin Limited UXIN 24/100 Weak
27 Cheetah Net Supply Chain Servic CTNT 20/100 Weak
28 Jiuzi Holdings, Inc. JZXN 13/100 Weak
29 Kaixin Holdings KXIN 11/100 Weak
30 Lazydays Holdings, Inc. GORV 0/100 Weak
31 RumbleOn, Inc. RMBL 0/100 Weak

See every General Corporate company ranked by moat score →

How RMBL scores on the Corporate Default defenses

Pricing Power

Not measurable · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Not measurable · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Not measurable · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Not measurable · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Not measurable · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Not measurable · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding RMBL's moat

What is RumbleOn, Inc.'s moat score?

RumbleOn, Inc. (RMBL) scores 0 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #31 of 31 scored companies in Auto & Truck Dealerships, the top 100%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 30 companies in Auto & Truck Dealerships.

How does RumbleOn, Inc. compare with other Auto & Truck Dealerships companies?

RumbleOn, Inc. ranks #31 of 31 scored companies in Auto & Truck Dealerships by moat score. The widest moat in Auto & Truck Dealerships is CarGurus, Inc. (CARG) at 77/100. The companies ranked closest are Lazydays Holdings, Inc. (GORV) at 0 just above it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 30 companies in Auto & Truck Dealerships. The defenses are then weighted to produce the overall score out of 100.

Why is RumbleOn, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for RumbleOn, Inc.?

The Corporate Default template measures 6 defenses, and RMBL scores: Pricing Power (not measurable), Cost Advantage (not measurable), Customer Stickiness (not measurable), Capital Efficiency (not measurable), Resilience (not measurable), Scale & Market Position (not measurable). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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