Shopify Inc. SHOP

Competitive advantage analysis · technology

Software & SaaS Specialized
Overall moat score
68/100
Moderate

About Shopify Inc.

Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source … Full SHOP analysis →

Competitive advantage assessment

Key strengths

  • Consistent Subscription Growth Revenue consistency is strong (score 0.97), pointing to a sticky customer base.
  • R&D Reinvestment Supports Growth R&D commitment is strong relative to peers (score 0.73).

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
51

Where SHOP ranks in Software - Application

Shopify Inc. ranks #37 of 264 scored companies in Software - Application by moat score — the top 14%. The widest moat in the group is Dave Inc. (DAVE) at 80/100.

Moat scores for companies ranked near SHOP in Software - Application
# Company Moat score Rating
33 monday.com Ltd. MNDY 69/100 Moderate
34 Sportradar Group AG SRAD 69/100 Moderate
35 InterDigital, Inc. IDCC 69/100 Moderate
36 Datadog, Inc. DDOG 68/100 Moderate
37 Shopify Inc. SHOP 68/100 Moderate
38 Commvault Systems, Inc. CVLT 68/100 Moderate
39 SAP SE SAP 68/100 Moderate
40 JFrog Ltd. FROG 67/100 Moderate
41 Guidewire Software, Inc. GWRE 67/100 Moderate

See every Software & SaaS company ranked by moat score →

How SHOP scores on the Software & SaaS Specialized defenses

Pricing Power

Score 51 · 20% of the moat score

In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.

Recurring Revenue Stickiness

Score 74 · 18% of the moat score

Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.

Innovation Engine

Score 78 · 16% of the moat score

Software is competed away rather than depreciated, so a vendor that stops investing loses its category.

Cash Scalability

Score 69 · 18% of the moat score

The test of a software business is whether growth eventually stops consuming cash.

Capital Efficiency

Score 61 · 16% of the moat score

A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.

Balance Sheet Resilience

Score 82 · 12% of the moat score

Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.

How each Software & SaaS Specialized defense is measured, in full →

Understanding SHOP's moat

What is Shopify Inc.'s moat score?

Shopify Inc. (SHOP) scores 68 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #37 of 264 scored companies in Software - Application, the top 14%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 263 companies in Software - Application. Its strongest defense is Balance Sheet Resilience (82/100) and its weakest is Pricing Power (51/100).

How does Shopify Inc. compare with other Software - Application companies?

Shopify Inc. ranks #37 of 264 scored companies in Software - Application by moat score. The widest moat in Software - Application is Dave Inc. (DAVE) at 80/100. The companies ranked closest are Datadog, Inc. (DDOG) at 68 just above it and Commvault Systems, Inc. (CVLT) at 68 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 263 companies in Software - Application. The defenses are then weighted to produce the overall score out of 100.

Why is Shopify Inc. scored with the Software & SaaS Specialized template?

Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.

Which competitive defenses are measured for Shopify Inc.?

The Software & SaaS Specialized template measures 6 defenses, and SHOP scores: Pricing Power (51), Recurring Revenue Stickiness (74), Innovation Engine (78), Cash Scalability (69), Capital Efficiency (61), Balance Sheet Resilience (82). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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