Urgent.ly Inc. ULY

Competitive advantage analysis · technology

Software & SaaS Specialized
Overall moat score
32/100
Developing

Ranked against 263 peers in Software - Application

About Urgent.ly Inc.

Urgent.ly Inc. operates mobility assistance software platform that matches vehicle owners and operators with service professionals for roadside assistance, proactive maintenance, and repair services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company's services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas … Full ULY analysis →

Key strengths

  • Margins Hold Through Cycles Margin durability is strong (score 0.73), pointing to resilient pricing power.

Key risks

  • Returns Trail Peers Return profile is weak (score 0.08), pointing to limited capital efficiency.
  • Margin Compression Risk Margin quality is below peer norms (score 0.23), suggesting pricing pressure.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
43
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Recurring Revenue Stickiness

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Signals, strengths and risks for Innovation Engine

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Signals, strengths and risks for Cash Scalability

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Balance Sheet Resilience

Where ULY ranks in Software - Application

Urgent.ly Inc. ranks #193 of 264 scored companies in Software - Application by moat score — the top 73%. The widest moat in the group is Dave Inc. (DAVE) at 80/100.

# Company Moat score Rating
189 SmartRent, Inc. SMRT 33/100 Developing
190 Auddia Inc. AUUD 33/100 Developing
191 LivePerson, Inc. LPSN 33/100 Developing
192 Earlyworks Co., Ltd. ELWS 32/100 Developing
193 Urgent.ly Inc. ULY 32/100 Developing
194 Ryde Group Ltd. RYDE 31/100 Developing
195 BM Technologies, Inc. BMTX 31/100 Developing
196 SRAX, Inc. SRAX 31/100 Developing
197 Next Technology Holding Inc. NXTT 30/100 Developing

See every Software & SaaS company ranked by moat score →

How ULY scores on the Software & SaaS Specialized defenses

Pricing Power

Score 43 · 20% of the moat score

In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.

Recurring Revenue Stickiness

Score 29 · 18% of the moat score

Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.

Innovation Engine

Score 31 · 16% of the moat score

Software is competed away rather than depreciated, so a vendor that stops investing loses its category.

Cash Scalability

Score 39 · 18% of the moat score

The test of a software business is whether growth eventually stops consuming cash.

Capital Efficiency

Score 12 · 16% of the moat score

A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.

Balance Sheet Resilience

Score 33 · 12% of the moat score

Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.

How each Software & SaaS Specialized defense is measured, in full →

Understanding ULY's moat

What is Urgent.ly Inc.'s moat score?

Urgent.ly Inc. (ULY) scores 32 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #193 of 264 scored companies in Software - Application, the top 73%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 263 companies in Software - Application. Its strongest defense is Pricing Power (43/100) and its weakest is Capital Efficiency (12/100).

How does Urgent.ly Inc. compare with other Software - Application companies?

Urgent.ly Inc. ranks #193 of 264 scored companies in Software - Application by moat score. The widest moat in Software - Application is Dave Inc. (DAVE) at 80/100. The companies ranked closest are Earlyworks Co., Ltd. (ELWS) at 32 just above it and Ryde Group Ltd. (RYDE) at 31 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 263 companies in Software - Application. The defenses are then weighted to produce the overall score out of 100.

Why is Urgent.ly Inc. scored with the Software & SaaS Specialized template?

Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.

Which competitive defenses are measured for Urgent.ly Inc.?

The Software & SaaS Specialized template measures 6 defenses, and ULY scores: Pricing Power (43), Recurring Revenue Stickiness (29), Innovation Engine (31), Cash Scalability (39), Capital Efficiency (12), Balance Sheet Resilience (33). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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