Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company provides womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and …
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Competitive advantage assessment
Key strengths
ROIC Sustainably Above PeersROIC at 82.4th percentile exceeds peers and WACC, demonstrating superior capital allocation.
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.89), demonstrating pricing resilience across cycles.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Vipshop Holdings Limited ranks #5 of 43
scored companies in Internet Retail by moat score — the top 12%.
The widest moat in the group is PDD Holdings Inc. (PDD)
at 77/100.
Moat scores for companies ranked near VIPS in Internet Retail
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 89
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 72
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 85
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 65
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 56
· 15% of the moat score
Scale matters only when it converts into economics.
Vipshop Holdings Limited (VIPS) scores 72 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #5 of 43 scored companies in Internet Retail, the top 12%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 42 companies in Internet Retail. Its strongest defense is Cost Advantage (89/100) and its weakest is Scale & Market Position (56/100).
How does Vipshop Holdings Limited compare with other Internet Retail companies?
Vipshop Holdings Limited ranks #5 of 43 scored companies in Internet Retail by moat score. The widest moat in Internet Retail is PDD Holdings Inc. (PDD) at 77/100. The companies ranked closest are Maplebear Inc. (CART) at 73 just above it and eBay Inc. (EBAY) at 72 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 42 companies in Internet Retail. The defenses are then weighted to produce the overall score out of 100.
Why is Vipshop Holdings Limited scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Vipshop Holdings Limited?
The Corporate Default template measures 6 defenses, and VIPS scores: Pricing Power (68), Cost Advantage (89), Customer Stickiness (72), Capital Efficiency (85), Resilience (65), Scale & Market Position (56). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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