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Company Analysis

American Rebel Holdings, Inc. AREB

A comprehensive view of key metrics, scores, and financial health for American Rebel Holdings, Inc.

Overview of American Rebel Holdings, Inc.

AREB NCM
Consumer Cyclical Footwear & Accessories Framework: General Corporate Micro Cap
American Rebel Holdings, Inc. (AREB), is a Micro Cap company, in the Footwear & Accessories industry, last closed at $0.06, about 0.0% overvalued vs fair value, -100.0% 1Y return, ranked 487/548 in sector.
Metrics Rev Growth -16.6% ROE 2112.3% Gross Margin -2.1%
USD 0.06
14.00%
(Delayed)
• Vol 90d: 181.7%
52-Week Range
Market Cap
$1.89M
Enterprise Value
$16.80M
Overall Score
View breakdown
Overall
Growth
Weak
Profitability
Weak
Health
Weak
Efficiency
Weak
Valuation
Weak
Growth
Weak
Profitability
Weak
Health
Weak
Efficiency
Weak
Valuation
Weak
Completeness: 82%
Confidence: 89%
Updated: Oct 31
Top Beats
No strong beats yet

Quick Facts

Website https://americanrebelbeer.com/...
HQ Brentwood, TN
Fiscal year Dec 31

Next Events

No upcoming events available.

Fair Value Snapshot

Bear Base Bull
$-1
$-1
$-1
Current: $0.06

Engine Room Money Flow™

Micro Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$9.5M
-16.6%%
Gross Profit
-$197.8K
-65.3%%
Operating Income
-$14.8M
-20.8%%
Net Income
-$34.3M
-95%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio FY2025
22.0%

Operating Cash Flow / Net Income

FCF / Net Income - not meaningful while net income is negative (a near-100% ratio here only reflects cash burn tracking accounting losses, not earnings quality)

Locked Metric
-
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Where It Leaks

Cash Flow Health critical
Significant cash flow inefficiencies identified. Multiple high-impact leaks require attention.
2
Active Leaks
1/2
Improving
0
High Impact
2
Critical
Locked Leak
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Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating American Rebel Holdings, Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
17
/100
Weak
Scores based on quantitative metrics and qualitative factors
Full moat analysis

Key strengths

  • Operating Leverage in Effect Operating leverage is evident (score 1.00), with margins expanding over time.

Key risks

  • Commodity Pressure / Weak Differentiation Gross margin at 8.3th percentile with high volatility suggests weak pricing power or commoditized products.
  • ROIC Below WACC or Peers ROIC at 9.1th percentile suggests inefficient capital deployment.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Weak
2
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

vs Industry Peers 80% Coverage
Trade-Off Triangle Visualization A ternary plot showing AREB's balance between Growth (63.6%), Profitability (8.9%), and Safety (27.5%). Growth 64% Safety 28% Profitability 9%

Click axes to expand details. Marker shows current allocation.

3-Year Trend Analysis Locked
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Growth

48th percentile vs peers
48
Key Signals
EPS Growth YoY 99.9% 87p Revenue CAGR 3Y 6.2% 61p Rev Growth YoY -16.6% 11p
Strengths
  • EPS Growth YoY in top 20% of peers (99.9%, 87th percentile)
  • Debt/FCF Ratio in top 20% of peers (-2.65, 85th percentile)
Risks
  • Rev Growth YoY in bottom 20% of peers (-16.6%)

Profitability

6th percentile vs peers
7
Key Signals
Strengths
Risks
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Safety

20th percentile vs peers
21
Key Signals
Strengths
Safety drilldowns are available to premium members.

Two Futures

Scenario-based fair value ranges for American Rebel Holdings, Inc..

Loading valuation model...
Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

  • Recently listed companies (IPOs, SPACs)
  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
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XX.X%
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Bear
-
- - -
- upside
-
Base
$-1.03
- - -
- upside
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
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