American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women, including backpacks. In addition, it offers beer under the American Rebel Light Beer brand. The company markets its products through dealers; …
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Competitive advantage assessment
Key strengths
Operating Leverage in EffectOperating leverage is evident (score 1.00), with margins expanding over time.
Key risks
Commodity Pressure / Weak DifferentiationGross margin at 8.3th percentile with high volatility suggests weak pricing power or commoditized products.
ROIC Below WACC or PeersROIC at 9.1th percentile suggests inefficient capital deployment.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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American Rebel Holdings, Inc. ranks #13 of 15
scored companies in Footwear & Accessories by moat score — the top 87%.
The widest moat in the group is Deckers Outdoor Corporation (DECK)
at 84/100.
Moat scores for companies ranked near AREB in Footwear & Accessories
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 10
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 8
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 6
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 12
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 66
· 15% of the moat score
Scale matters only when it converts into economics.
What is American Rebel Holdings, Inc.'s moat score?
American Rebel Holdings, Inc. (AREB) scores 17 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #13 of 15 scored companies in Footwear & Accessories, the top 87%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 14 companies in Footwear & Accessories. Its strongest defense is Scale & Market Position (66/100) and its weakest is Pricing Power (2/100).
How does American Rebel Holdings, Inc. compare with other Footwear & Accessories companies?
American Rebel Holdings, Inc. ranks #13 of 15 scored companies in Footwear & Accessories by moat score. The widest moat in Footwear & Accessories is Deckers Outdoor Corporation (DECK) at 84/100. The companies ranked closest are Wolverine World Wide, Inc. (WWW) at 29 just above it and Forward Industries, Inc. (FORD) at 0 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 14 companies in Footwear & Accessories. The defenses are then weighted to produce the overall score out of 100.
Why is American Rebel Holdings, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for American Rebel Holdings, Inc.?
The Corporate Default template measures 6 defenses, and AREB scores: Pricing Power (2), Cost Advantage (10), Customer Stickiness (8), Capital Efficiency (6), Resilience (12), Scale & Market Position (66). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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