Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA …
Full DECK analysis →
Competitive advantage assessment
Key strengths
ROIC Sustainably Above PeersROIC at 100.0th percentile exceeds peers and WACC, demonstrating superior capital allocation.
Margins Consistently Above PeersGross margin at 57.7% (top 25%) and operating margin at 23.1% (top 8%) indicate strong pricing power.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Deckers Outdoor Corporation ranks #1 of 15
scored companies in Footwear & Accessories by moat score — the top 7%.
That makes it the widest moat in the group.
Moat scores for companies ranked near DECK in Footwear & Accessories
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 85
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 95
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 85
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 89
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 83
· 15% of the moat score
Scale matters only when it converts into economics.
Deckers Outdoor Corporation (DECK) scores 84 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as strong. It ranks #1 of 15 scored companies in Footwear & Accessories, the top 7%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 14 companies in Footwear & Accessories. Its strongest defense is Customer Stickiness (95/100) and its weakest is Pricing Power (73/100).
How does Deckers Outdoor Corporation compare with other Footwear & Accessories companies?
Deckers Outdoor Corporation ranks #1 of 15 scored companies in Footwear & Accessories by moat score. That is the widest moat in Footwear & Accessories. The companies ranked closest are Birkenstock Holding plc (BIRK) at 75 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 14 companies in Footwear & Accessories. The defenses are then weighted to produce the overall score out of 100.
Why is Deckers Outdoor Corporation scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Deckers Outdoor Corporation?
The Corporate Default template measures 6 defenses, and DECK scores: Pricing Power (73), Cost Advantage (85), Customer Stickiness (95), Capital Efficiency (85), Resilience (89), Scale & Market Position (83). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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