Rocky Brands, Inc. RCKY

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
55/100
Moderate

Ranked against 14 peers in Footwear & Accessories

About Rocky Brands, Inc.

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and … Full RCKY analysis →

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 1.00), demonstrating pricing resilience across cycles.
  • Operating Leverage in Effect Operating leverage is evident (score 0.67), with margins expanding over time.

Key risks

  • Revenue Volatility Signals Weak Stickiness Revenue volatility is high (stability score 0.08), suggesting weak customer stickiness.
  • Scale Without Profitability Despite scale, profitability lags peers (score 0.33), suggesting limited competitive advantage.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Strong
75
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where RCKY ranks in Footwear & Accessories

Rocky Brands, Inc. ranks #6 of 15 scored companies in Footwear & Accessories by moat score — the top 40%. The widest moat in the group is Deckers Outdoor Corporation (DECK) at 84/100.

# Company Moat score Rating
2 Birkenstock Holding plc BIRK 75/100 Strong
3 Weyco Group, Inc. WEYS 74/100 Moderate
4 On Holding AG ONON 66/100 Moderate
5 Nike, Inc. NKE 61/100 Moderate
6 Rocky Brands, Inc. RCKY 55/100 Moderate
7 Steven Madden, Ltd. SHOO 45/100 Developing
8 Fossil Group, Inc. FOSL 43/100 Developing
9 Designer Brands Inc. DBI 39/100 Developing
10 Crocs, Inc. CROX 36/100 Developing

See every General Corporate company ranked by moat score →

How RCKY scores on the Corporate Default defenses

Pricing Power

Score 75 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 58 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 15 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 71 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 43 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 54 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding RCKY's moat

What is Rocky Brands, Inc.'s moat score?

Rocky Brands, Inc. (RCKY) scores 55 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #6 of 15 scored companies in Footwear & Accessories, the top 40%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 14 companies in Footwear & Accessories. Its strongest defense is Pricing Power (75/100) and its weakest is Customer Stickiness (15/100).

How does Rocky Brands, Inc. compare with other Footwear & Accessories companies?

Rocky Brands, Inc. ranks #6 of 15 scored companies in Footwear & Accessories by moat score. The widest moat in Footwear & Accessories is Deckers Outdoor Corporation (DECK) at 84/100. The companies ranked closest are Nike, Inc. (NKE) at 60 just above it and Steven Madden, Ltd. (SHOO) at 44 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 14 companies in Footwear & Accessories. The defenses are then weighted to produce the overall score out of 100.

Why is Rocky Brands, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Rocky Brands, Inc.?

The Corporate Default template measures 6 defenses, and RCKY scores: Pricing Power (75), Cost Advantage (58), Customer Stickiness (15), Capital Efficiency (71), Resilience (43), Scale & Market Position (54). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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