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Company Analysis

Cricut, Inc. CRCT

A comprehensive view of key metrics, scores, and financial health for Cricut, Inc.

Overview of Cricut, Inc.

CRCT NMS
Technology Computer Hardware Framework: General Corporate Small Cap
Cricut, Inc. (CRCT), is a Small Cap company, in the Computer Hardware industry, last closed at $6.04, about 7.1% overvalued vs fair value, +26.1% 1Y return, ranked 332/780 in sector.
Metrics P/E 14.0× Rev Growth -0.5% ROE 18.9% Gross Margin 55.1% Div Yield 19.28%
USD 6.04
-0.66%
(Delayed)
• Vol 90d: 49.3%
52-Week Range
Market Cap
$1.27B
Enterprise Value
$998.13M
Overall Score
View breakdown
Overall
Growth
Fair
Profitability
Good
Health
Good
Efficiency
Good
Valuation
Fair
Growth
Fair
Profitability
Good
Health
Good
Efficiency
Good
Valuation
Fair
Completeness: 94%
Confidence: 95%
Updated: Oct 31
Top Beats

Quick Facts

Website https://cricut.com
HQ South Jordan, UT
Employees 640
Fiscal year Dec 31

Next Events

Earnings Nov 3 Call: Nov 3

Fair Value Snapshot

Bear Base Bull
$5
$6
$6
Current: $6.04 -7% vs base

Engine Room Money Flow™

Small Cap

Corporate Free Cash Flow - Where revenue goes and how value is created

Flow Steps
Revenue
$708.8M
-0.5%%
Gross Profit
$390.4M
10.7%%
Operating Income
$96.0M
26.2%%
Net Income
$76.7M
22.1%%
Money Flow Bridge
Flow Direction: Money moves from left to right
Components: Breakdown shows composition of each stage
Industry-Specific: Corporate Free Cash Flow

Quality & Reliability Indicators

Cash Conversion Ratio FY2025
229.2%
Excellent

Operating Cash Flow / Net Income

FCF / Net Income - measures how well earnings convert to cash

Locked Metric
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Where It Leaks

Cash Flow Health critical
Significant cash flow inefficiencies identified. Multiple high-impact leaks require attention.
3
Active Leaks
1/3
Improving
0
High Impact
1
Critical
Locked Leak
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Locked Leak
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Moat Analysis Corporate Default

Competitive Advantage Assessment

Evaluating Cricut, Inc.'s durable competitive advantages across 6 defense dimensions

Overall Moat Strength
77
/100
Strong
Scores based on quantitative metrics and qualitative factors
Full moat analysis

Key strengths

  • Margins Consistently Above Peers Gross margin at 55.1% (top 12%) and operating margin at 13.6% (top 15%) indicate strong pricing power.
  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.82), demonstrating pricing resilience across cycles.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Strong
85
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Trade-Off Ledger™

Where management spends the performance budget - Growth, Profitability, or Safety

vs Industry Peers 97% Coverage
Trade-Off Triangle Visualization A ternary plot showing CRCT's balance between Growth (20.5%), Profitability (41.7%), and Safety (37.8%). Growth 21% Safety 38% Profitability 42%

Click axes to expand details. Marker shows current allocation.

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Growth

41th percentile vs peers
42
Key Signals
EPS Growth YoY 21.1% 59p Rev Growth YoY -0.5% 34p EPS CAGR 3Y 8.7% 60p TSR 3.6% 52p Revenue CAGR 3Y -7.2% 19p
Strengths
  • Interest Coverage Ratio in top 20% of peers (191.29, 96th percentile)
  • Superior capital returns - 3 return metrics above peer median
  • ROIC in top 20% of peers (19.9%, 89th percentile)
Risks

No significant risks identified for this axis.

Profitability

84th percentile vs peers
85
Key Signals
Strengths
Risks
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Safety

76th percentile vs peers
77
Key Signals
Strengths
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Two Futures

Scenario-based fair value ranges for Cricut, Inc..

Loading valuation model...
Unable to Compute Fair Value

This company cannot be valued using standard models.

What this means: The Scenario Theatre requires financial data (revenue, cash flow, shares outstanding) to calculate fair value estimates. This data may be unavailable for:

  • Recently listed companies (IPOs, SPACs)
  • Shell companies or holding companies
  • Companies that haven't filed recent financials
  • Foreign companies with limited data coverage
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Bear
-
- - -
- upside
-
Base
$5.61
- - -
-7.1% vs current
Snapshot base estimate
Bull
-
- - -
- upside
-
Fair Value Range Current: $-
$- $- $-
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