Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and …
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Competitive advantage assessment
Key strengths
Margins Consistently Above PeersGross margin at 55.1% (top 12%) and operating margin at 13.6% (top 15%) indicate strong pricing power.
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.82), demonstrating pricing resilience across cycles.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Cricut, Inc. ranks #4 of 36
scored companies in Computer Hardware by moat score — the top 11%.
The widest moat in the group is Arista Networks, Inc. (ANET)
at 86/100.
Moat scores for companies ranked near CRCT in Computer Hardware
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 72
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 76
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 77
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 73
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 75
· 15% of the moat score
Scale matters only when it converts into economics.
Cricut, Inc. (CRCT) scores 77 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as strong. It ranks #4 of 36 scored companies in Computer Hardware, the top 11%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 35 companies in Computer Hardware. Its strongest defense is Pricing Power (84/100) and its weakest is Cost Advantage (72/100).
How does Cricut, Inc. compare with other Computer Hardware companies?
Cricut, Inc. ranks #4 of 36 scored companies in Computer Hardware by moat score. The widest moat in Computer Hardware is Arista Networks, Inc. (ANET) at 86/100. The companies ranked closest are NetApp, Inc. (NTAP) at 80 just above it and Western Digital Corporation (WDC) at 76 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 35 companies in Computer Hardware. The defenses are then weighted to produce the overall score out of 100.
Why is Cricut, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Cricut, Inc.?
The Corporate Default template measures 6 defenses, and CRCT scores: Pricing Power (84), Cost Advantage (72), Customer Stickiness (76), Capital Efficiency (77), Resilience (73), Scale & Market Position (75). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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