Alta Equipment Group Inc. owns and operates integrated equipment dealership platforms in the United States and Canada. It operates through three segments: Material Handling, Construction Equipment, and Master Distribution. The company sells, rents, and provides parts and service support for various categories of specialized equipment, including lift trucks and other material handling equipment, heavy and compact earthmoving equipment, crushing and …
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Competitive advantage assessment
Key strengths
Margins Stable Across CyclesOperating margin volatility is low (stability score 1.00), demonstrating pricing resilience across cycles.
Operating Leverage in EffectOperating leverage is evident (score 0.62), with margins expanding over time.
Key risks
ROIC Below WACC or PeersROIC at 16.0th percentile suggests inefficient capital deployment.
Below-Peer Operating EfficiencyOperating margin at 19.2th percentile indicates below-peer efficiency.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Alta Equipment Group Inc. ranks #23 of 28
scored companies in Rental & Leasing Services by moat score — the top 82%.
The widest moat in the group is Global Ship Lease Inc New (GSL)
at 79/100.
Moat scores for companies ranked near ALTG in Rental & Leasing Services
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 20
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 45
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 16
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 41
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 39
· 15% of the moat score
Scale matters only when it converts into economics.
Alta Equipment Group Inc. (ALTG) scores 36 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #23 of 28 scored companies in Rental & Leasing Services, the top 82%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 27 companies in Rental & Leasing Services. Its strongest defense is Pricing Power (51/100) and its weakest is Capital Efficiency (16/100).
How does Alta Equipment Group Inc. compare with other Rental & Leasing Services companies?
Alta Equipment Group Inc. ranks #23 of 28 scored companies in Rental & Leasing Services by moat score. The widest moat in Rental & Leasing Services is Global Ship Lease Inc New (GSL) at 79/100. The companies ranked closest are Zoomcar Holdings, Inc. (ZCARW) at 37 just above it and Multi Ways Holdings Limited (MWG) at 34 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 27 companies in Rental & Leasing Services. The defenses are then weighted to produce the overall score out of 100.
Why is Alta Equipment Group Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Alta Equipment Group Inc.?
The Corporate Default template measures 6 defenses, and ALTG scores: Pricing Power (51), Cost Advantage (20), Customer Stickiness (45), Capital Efficiency (16), Resilience (41), Scale & Market Position (39). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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