WillScot Holdings Corporation WSC

Competitive advantage analysis · industrials

Corporate Default
Overall moat score
45/100
Developing

Ranked against 27 peers in Rental & Leasing Services

About WillScot Holdings Corporation

WillScot Holdings Corporation provides turnkey temporary space solutions in the United States, Canada, and Mexico. The company leases, sells, delivers, and installs modular space solutions and portable storage products. It offers modular space solutions, such as modular office complexes, mobile offices, classrooms, blast-resistant modules, clearspan structures, and sanitation solutions; and portable storage solutions, including portable storage and climate-controlled containers and … Full WSC analysis →

Key strengths

  • Cash Generation Consistent Cash generation is consistent (score 0.86), indicating reliable business model.
  • Consistent Cash Generation Cash generation is strong and consistent (score 0.86).

Key risks

  • Elevated Debt Risk Debt serviceability is weak (score 0.37), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
51
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where WSC ranks in Rental & Leasing Services

WillScot Holdings Corporation ranks #19 of 28 scored companies in Rental & Leasing Services by moat score — the top 68%. The widest moat in the group is Global Ship Lease Inc New (GSL) at 79/100.

# Company Moat score Rating
15 Air Lease Corporation AL 55/100 Moderate
16 Willis Lease Finance Corporatio WLFC 53/100 Moderate
17 Herc Holdings Inc. HRI 50/100 Developing
18 Vestis Corporation VSTS 46/100 Developing
19 WillScot Holdings Corporation WSC 45/100 Developing
20 Custom Truck One Source, Inc. CTOS 39/100 Developing
21 Zoomcar Holdings, Inc. ZCAR 37/100 Developing
22 Zoomcar Holdings, Inc. ZCARW 37/100 Developing
23 Alta Equipment Group Inc. ALTG 36/100 Developing

See every General Corporate company ranked by moat score →

How WSC scores on the Corporate Default defenses

Pricing Power

Score 51 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 31 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 75 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 26 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 45 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 43 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding WSC's moat

What is WillScot Holdings Corporation's moat score?

WillScot Holdings Corporation (WSC) scores 45 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #19 of 28 scored companies in Rental & Leasing Services, the top 68%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 27 companies in Rental & Leasing Services. Its strongest defense is Customer Stickiness (75/100) and its weakest is Capital Efficiency (26/100).

How does WillScot Holdings Corporation compare with other Rental & Leasing Services companies?

WillScot Holdings Corporation ranks #19 of 28 scored companies in Rental & Leasing Services by moat score. The widest moat in Rental & Leasing Services is Global Ship Lease Inc New (GSL) at 79/100. The companies ranked closest are Vestis Corporation (VSTS) at 46 just above it and Custom Truck One Source, Inc. (CTOS) at 39 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 27 companies in Rental & Leasing Services. The defenses are then weighted to produce the overall score out of 100.

Why is WillScot Holdings Corporation scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for WillScot Holdings Corporation?

The Corporate Default template measures 6 defenses, and WSC scores: Pricing Power (51), Cost Advantage (31), Customer Stickiness (75), Capital Efficiency (26), Resilience (45), Scale & Market Position (43). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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