Allbirds, Inc. BIRD

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
13/100
Weak

About Allbirds, Inc.

Allbirds, Inc. manufactures and sells footwear and apparel products for men and women in the United States and internationally. The company offers a range of lifestyle products; shoes; and apparel, including classic tees and sweats, socks, and underwear. It sells its products through its retail stores, and third-party retailers and distributors, as well as digital channels comprising websites and marketplace … Full BIRD analysis →

Competitive advantage assessment

Key strengths

  • Strong Liquidity Buffer Liquidity position is strong (score 0.82), providing operational cushion.

Key risks

  • ROIC Below WACC or Peers ROIC at 3.4th percentile suggests inefficient capital deployment.
  • Below-Peer Operating Efficiency Operating margin at 3.0th percentile indicates below-peer efficiency.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Weak
10

Where BIRD ranks in Apparel Retail

Allbirds, Inc. ranks #33 of 34 scored companies in Apparel Retail by moat score — the top 97%. The widest moat in the group is lululemon athletica inc. (LULU) at 83/100.

Moat scores for companies ranked near BIRD in Apparel Retail
# Company Moat score Rating
26 Cato Corporation (The) CATO 34/100 Developing
27 Digital Brands Group, Inc. Warrant DBGIW 32/100 Developing
28 Rent the Runway, Inc. RENT 28/100 Developing
29 a.k.a. Brands Holding Corp. AKA 26/100 Developing
30 Destination XL Group, Inc. DXLG 25/100 Weak
31 Tilly's, Inc. TLYS 21/100 Weak
32 Lulu's Fashion Lounge Holdings, LVLU 16/100 Weak
33 Allbirds, Inc. BIRD 13/100 Weak
34 Digital Brands Group, Inc. DBGI 9/100 Weak

See every General Corporate company ranked by moat score →

How BIRD scores on the Corporate Default defenses

Pricing Power

Score 10 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 3 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 13 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 8 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 27 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 15 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding BIRD's moat

What is Allbirds, Inc.'s moat score?

Allbirds, Inc. (BIRD) scores 13 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #33 of 34 scored companies in Apparel Retail, the top 97%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 33 companies in Apparel Retail. Its strongest defense is Resilience (27/100) and its weakest is Cost Advantage (3/100).

How does Allbirds, Inc. compare with other Apparel Retail companies?

Allbirds, Inc. ranks #33 of 34 scored companies in Apparel Retail by moat score. The widest moat in Apparel Retail is lululemon athletica inc. (LULU) at 83/100. The companies ranked closest are Lulu's Fashion Lounge Holdings, (LVLU) at 16 just above it and Digital Brands Group, Inc. (DBGI) at 9 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 33 companies in Apparel Retail. The defenses are then weighted to produce the overall score out of 100.

Why is Allbirds, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Allbirds, Inc.?

The Corporate Default template measures 6 defenses, and BIRD scores: Pricing Power (10), Cost Advantage (3), Customer Stickiness (13), Capital Efficiency (8), Resilience (27), Scale & Market Position (15). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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