Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company offers diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. It sells directly to consumers through its omnichannel sales platform, e-commerce, and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is based in San Francisco, …
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Competitive advantage assessment
Key strengths
Cash Generation ConsistentCash generation is consistent (score 0.72), indicating reliable business model.
Key risks
ROIC Below WACC or PeersROIC at 33.3th percentile suggests inefficient capital deployment.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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Brilliant Earth Group, Inc. ranks #6 of 11
scored companies in Luxury Goods by moat score — the top 55%.
The widest moat in the group is Envela Corporation (ELA)
at 77/100.
Moat scores for companies ranked near BRLT in Luxury Goods
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 39
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 53
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 45
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 77
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 56
· 15% of the moat score
Scale matters only when it converts into economics.
Brilliant Earth Group, Inc. (BRLT) scores 53 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #6 of 11 scored companies in Luxury Goods, the top 55%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 10 companies in Luxury Goods. Its strongest defense is Resilience (77/100) and its weakest is Cost Advantage (39/100).
How does Brilliant Earth Group, Inc. compare with other Luxury Goods companies?
Brilliant Earth Group, Inc. ranks #6 of 11 scored companies in Luxury Goods by moat score. The widest moat in Luxury Goods is Envela Corporation (ELA) at 77/100. The companies ranked closest are Birks Group Inc. (BGI) at 53 just above it and Capri Holdings Limited (CPRI) at 52 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 10 companies in Luxury Goods. The defenses are then weighted to produce the overall score out of 100.
Why is Brilliant Earth Group, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Brilliant Earth Group, Inc.?
The Corporate Default template measures 6 defenses, and BRLT scores: Pricing Power (55), Cost Advantage (39), Customer Stickiness (53), Capital Efficiency (45), Resilience (77), Scale & Market Position (56). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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